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Papers On Business Management & Management Theory
Page 92 of 165
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Manufacturing Plants Change To Meet Demands
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A 5 page paper. As demands change, manufacturing plants must change to retain their competitiveness. This paper provides a general introduction to the manufacturing industry. It then discusses the product life cycle and how that cycle changes. The rest of the paper discusses how manufacturing plants need to change in order to hedge against inaccurate forecasts and changing market demands. Examples are included. Bibliography lists 5 sources.
Filename: PGmfgcg.rtf
Market Based Management
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This 4 page paper examines the concept of market based management looking at what it is and how it is applicable to the workplace. The bibliography cites 4 sources.
Filename: TEMkBsMgmt.rtf
Market Entry Strategies for Globalizing Businesses
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A 10 page paper discussing five of the several ways that organizations can become international enterprises: export, startup, acquisition, joint ventures and franchising, and briefly examines the choice of approach made by Nortel when it expanded into the US from Canada two decades ago. The route chosen by Nortel was that of startup, but there were fewer choices workable then. There is no question that businesses today have far greater choices in how they will enter new international markets. Direct startup is viable only for the largest of companies now, but joint venturing has been used successfully by organizations of all sizes. Bibliography lists 9 sources.
Filename: KS-strat.doc
Market Influences on Profitability
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There are many factors which will influence the profitability of a company. In this 12 page paper there is consideration of these influences in terms of micro and macro factors. To demonstrate this the housing market is used as an example, and then considered with references to different market models such as Porter's five forces, the value chain and the way that these will interact supply and demand to result the projected profitability of a company or a market. The bibliography cites 6 sources.
Filename: TEhoumar.wps
Market Position;
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This 10 page paper looks at the five generic market positions a company may occupy either through choice or as a result of circumstances. For each of these positions; dominant market leader, non-dominant market leader, non-dominant challenger, non-dominant follower and non-dominant specialist an example company is examined to give a greater insight to the meaning of the terms and how the market operates in a practical and realistic sense. The bibliography cites 5 sources.
Filename: TEmarpos.wps
Market Structure
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This 5 page paper considers the different market competition models ; perfect competition, monopolistic competition, oligopoly and monopoly. The paper describes each of these in detail giving examples of the markets and explaining how they work. The bibliography cites 2 sources.
Filename: TEcompst.rtf
Marketing Analysis of McDonalds
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This 10 page paper examines McDonalds, undertakes a SWOT analysis to look at the strengths weakness, opportunities and threat, considers the 4 P's of price product, placement and promotion and then looks at the general marketing strategy before making some recommendations. The paper looks at McDonalds as a whole including examples from the company's' UK marketing. The bibliography cites 10 sources.
Filename: TEMcDswot.rtf
Marketing Audit -Siemens AG
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A 12 page paper that offers a marketing audit of Siemens AG. Sections include: Environmental Aspects, comprised of economics, market and technology and Marketing, comprised of objectives, strategies, tactics, the 4P's, and organization. The essay begins with an executive summary. Bibliography lists 17 sources.
Filename: PGsiemn.rtf
Marketing Audit Schering-Plough
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A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business sectors in the company, including statistical data regarding sales and major events such as mergers. The report includes external and internal evaluations and discusses what external factors have an impact on the company's business. A PEST analysis is the tool used for the external analysis and a SWOT analysis is the basis for an internal analysis. The analyses reveal that the company needs to address certain patterns of behavior. The report also includes discussion of the marketing mix using the 4P's format. The paper ends with recommendations for the company. Bibliography lists 17 sources.
Filename: PGscplmd.rtf
Marketing Strategies and Analysis of Toys "R" Us
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10 pages in
length. The purpose of this study is to determine the why and
how of marketing strategy for a major firm, as well as an
analysis of whether this strategy is successful. The firm
chosen, Toys "R" Us, is one that will fit into the study
precisely because while it was once the top firm in the industry,
it has now slipped a few notches. By analyzing what went wrong
and how this downward trend can be corrected, the student can
learn some key points about how a firm can continue to exist in
such a competitive environment as today's world has become.
Bibliography lists 6 sources.
Filename: JGAtyrus.wps
Marketing the Sonic PDA
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This 9 page paper answers questions from a student regarding marketing a PDA to businesses. The paper looks at how the market may be segmented, how marketing strategy may be formulated, the influences on the purchase decision and a brief outline of a marketing campaign. The bibliography cites 4 sources.
Filename: TEsonic.rtf
Marketing: Mercedes-Benz E Class Versus Lexus Gs Series
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This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.
Filename: PGmrlx.rtf
Marks And Spence Group PLC
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A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected financial data are also included. The writer concludes with recommendations for the company that will help them gain competitive advantage. Bibliography lists 12 sources.
Filename: PGMandS.rtf
Marks and Spencer
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This 10 page paper looks at a company where there has been a problem and proposes a research project to assess the current situation if the problems are being over come. Using Marks and Spencer, the paper starts with some background information that is used to identify the problem. In this case it was a failure to adapt and change when the market changed. The paper outlines the way research may be undertaken, the methodology and tools required. The bibliography cites 13 sources.
Filename: TEmrksprop.rtf
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