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Papers On Business - Management
Page 575 of 920
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Nike Global Value Chain
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This 7 page paper examines the way in which Nike manage their supply chain to create a global value which using subcontractors in other countries to manufacture their branded goods. The paper looks at how and why this is a value chain and consider the way this fits in with the buy driven chain concept of Gereffi. The bibliography cites 10 sources.
Filename: TEglonike.rtf
Nike Goes to Wal-Mart
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A 3 page paper using the entrance of Nike (as "Starter" brand) into Wal-Mart to examine the vertical relationship of the value chain. The paper discusses points such as number of firms; degree of uncertainty; similarity of stages of firms; and several other points to illustrate that the vertical arrangement appears to be beneficial for this particular venture. Bibliography lists 3 sources.
Filename: KSwalMvalChn.rtf
Nike in Russia
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This 5 page paper looks at the position of Nike in the Russian market, considering aspects such as economic, political, cultural and legal as well as position and the role of marketing as a strategy in the positioning. The bibliography cites 4 sources.
Filename: TEnikecs.wps
Nike Inc Analysis
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This 5 page paper focuses on specific aspects of Nike's operations. These include a brief history of the company, including how the 'swoosh' became its logo, the company's mission statement, target market, competitors, pricing and marketing strategies. Distribution channels are also discussed, including Nike's venture into e-commerce. Bibliography lists 5 sources.
Filename: PGnike2.rtf
Nike Inc.
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A 24 page analysis of Nike Inc, the world's #1 athletic footwear company. Nike also holds the #1 position in the U.S. This analysis includes the following topics: general intro to the company, brief history of Nike, a list of executives and directors, an overview of the industry, including trends, analysis of competition, management and labor relations, SWOT analysis, forecasting sales methods, summary and conclusions. Data included. 3 illustrations included. Bibliography lists 14 sources.
Filename: PGnike3.wps
NIKE INC. AN OVERVIEW AND STRATEGIC FUTURE
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This 7-page paper provides an overview of Nike. The paper includes a history of the company, and examines its future outlook. Bibliography lists 6 sources.
Filename: MTnikeover.rtf
Nike Pricing and Segmentation
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A 7 page paper discussing the marketing of women’s cross training shoes. These shoes are priced less than many of Nike’s “name” lines and are designed for the multi-purpose use that so many individuals already apply to their athletic shoes. This line is designed for women’s feet rather than being only re-labeled men’s shoes. The company needs to address quality issues, particularly when marketing to women. Bibliography lists 10 sources.
Filename: KSnikePrSeg.rtf
Nike Supply Chain Management
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A 6 page paper discussing the case of Nike’s early-century missteps, particularly that which involved upsetting its own supply chain. Nike does not have the luxury of becoming arrogant on the scale that IBM did in the early 1990s. IBM found it was not indispensable to its customers as it had believed; evidence from Nike’s constant struggle with those that overtake the leading position in the industry (i.e., New Balance and Adidas) indicates that Nike should already be painfully aware of that fact. Bibliography lists 5 sources.
Filename: KSsupChnNike.rtf
Nike's Latest Strategy
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An 8 page paper discussing changes in Nike's industry and within the
company. Nike is a mature company in a mature market, and it must realign itself to reflect those
changes in its business environment. Innovation is commonly accepted as the antidote to
"big-company disease," and Nike has made a valiant beginning. Nike will need to continue to
express that spirit of innovation if it is to be successful in both the long- and short terms. Includes
a SWOT analysis. Bibliography lists 7 sources.
Filename: KSNikeStrat.wps
Nike's New Focus on Women's Footwear
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This 4 page paper takes a look at Nike's distribution channels as it embarks on a campaign to broaden its presence in terms of women's wear. Facts and figures are provided. Bibliography lists 6 sources.
Filename: SA312Nke.rtf
Nike’s External Environment
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A 5 page paper providing a STEP (PEST) and SWOT analyses for Nike as of the end of 2004. Nike appears indeed to have “grown up,” as one source states. Having overtaken Adidas for Europe’s soccer market and opening an average of 1.5 stores each day in China, Nike is experiencing immense success at the moment. It has learned some hard lessons in recent years in terms of how consumers can affect revenues when they feel strongly about an issue, and it is likely to use that knowledge to its advantage in the future. Bibliography lists 5 sources.
Filename: KSmktgNikeExtEnv.rtf
NIKE, CODE OF COMPLIANCE, AND THE SWEATSHOP ISSUES
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This 8-page paper examines Nike's Code of Compliance as it pertains to actions it took (or did not take) toward subcontractors in lesser developed countries who exploited workers. The paper is based on a case study. Bibliography lists 2 sources.
Filename: MTnikcod.rtf
NIKE, GLOBALIZATION AND ETHICS
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This 7-page paper explores sometimes unethical scenarios in the globalization process. The example used is NIKE, which came under fire during the 1990s for its alleged use of sweatshops in Asia to manufacture goods. Bibliography lists 4 sources.
Filename: MTnikgloba.rtf
Nike, Inc. Analysis
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A 5 page paper that offers an analysis of this company. The paper begins with a short historical overview of Nike, selected financial data and market share, then moves on to discuss employee relations, including allegations of sweatshop conditions in Third World countries. The paper concludes with a brief discussion of Nike's advertising strategies. Bibliography lists 5 sources.
Filename: PGnke303.rtf
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