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Papers On Business - Management
Page 542 of 920
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McDonald's / Case Study
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An 8 page study of McDonald's and the trend towards globalization. The company's history, present, and future growth are examined with emphasis on common principles of international business. Financial data is provided and the company's strong points and weak points are assessed with relevance to all aspects of the marketing mix.
Filename: Mcdonald.wps
MCDONALD'S AND BURGER KING AND MARKETING
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This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
Filename: MTmcdoburg.rtf
McDonald's And Burger King Franchises In Syria
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6 pages in length. When American enterprises like McDonald's and Burger King express a desire to expand beyond their North American continent, there are a number of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce throughout Syria. Bibliography lists 5 sources.
Filename: TLCBkMcD.rtf
McDonald's and International Business
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This 11 page paper
describes McDonald's as a conscientious international business
group as far as its impact on foreign nations in which it does
business. Describes the nature of the business as well as the
economic impact and development in the countries in which it
operates. Bibliography lists 12 sources.
Filename: JGAmcdnl.wps
MCDONALD'S AND ITS DISTRIBUTION SYSTEMS
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This 4-page paper discusses McDonald's Corp. distribution network and suppliers. Bibliography lists 4 sources.
Filename: MTmcdadist.rtf
McDonald's and Its Investments
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This 4 page paper looks at the McDonald's corporation and some of its events. How it might finance changes in the future is discussed.
Bibliography lists 3 sources.
Filename: SA649M.rtf
McDonald's and Its Marketing Tactics
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This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliography lists 3 sources.
Filename: SA836McD.rtf
McDonald's And Marketing - Article Review
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This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.
Filename: PGmcdad.rtf
McDonald's And Obesity
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An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws about advertising in France, what should the company do? Is there evidence that banning food advertising to children will reduce the obesity rate among children? These topics are discussed, including court cases, the general issue of obesity in the world, what McDonald's could do and what it has done to address the issue of obesity. Bibliography lists 14 sources.
Filename: PGmcdob2.RTF
McDonald's and Obesity; A Case Study
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This 4 page paper looks at the problems faced by McDonald's and its’ association with unhealthy food and obesity. Answering questions set by the student paper discusses the problems of using a cartoon character to advertise to children, the potential of a law banning fast food advertising to children, whether or not advertising should be banned even if obesity rates in children are not falling in countries which have a ban in place and the problem is that the company has faced in the UK trying to overcome its unhealthy image. The paper ends with some commendations for a short-term and long-term strategy. The paper is based on a case study provided by the student
Filename: TEMcDunhel.rtf
MCDONALD'S AND PRODUCT MATRIX
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This 4-page paper discusses McDonald's Corp., its target market and products. By examining a product matrix, the paper clarifies these issues and their importance to the corporation. Bibliography lists 2 sources.
Filename: MTmcdproma.rtf
MCDONALD'S AND SWOT ANALYSIS
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This 10-page paper discusses McDonald's through a SWOT analysis. Also discussed are ways in which the company can improve its efforts. Bibliography lists 10 sources.
Filename: MTmcdswota.rtf
McDonald's as a Model of Excellence
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This 7 page paper provides several models of analyses when evaluating McD's for its stellar corporate organization and strategizing. The McKinsey 7-S model is used along with a SWOT analysis and an evaluation uses Porter's Five Forces Model. Bibliography lists 10 sources.
Filename: SA245McD.rtf
McDonald's Corp. Strengths And Weaknesses
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A 6 page paper that discusses the strengths, such as brand equity, and weaknesses, such as not responding to trends in a timely manner of McDonald's. Data about McDonald's and the industry, e.g., competitors is reported. Bibliography lists 7 sources.
Filename: PGmcdswt.rtf
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