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Papers On Business - Management
Page 537 of 920
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Marketing Z-Coil Shoes
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A 6 page SWOT analysis of marketing Z-Coil shoes, which place a coiled spring under the wearer’s heel. The paper concludes that the company should create an alliance with an industry group such as nurses, offering discounts from the high per-pair cost. The purpose of the discounts would be to place more pairs in use and to encourage word-of-mouth advertising. Bibliography lists 5 sources.
Filename: KSmktgZcoil.rtf
Marketing's Environmental Impact
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A 11 page research paper examining marketing's tendency to focus only on short-term gains from advertising as it relates to environmental advertising. Though no clearly-defined environmental advertising standards exist, states' attorneys-general have had success in controlling blatantly deceptive environmental claims in advertising, basing their charges on the long-standing requirements for truth in advertising. Bibliography lists 7 sources.
Filename: Envmktg.wps
Marketing's Environmental Impact / Book Review
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A 7 page essay examining environmental marketing. This paper's approach is consistent with Theodore Levitt's definition of the purpose of business (as presented in Levitt's 1983 publication, 'The Marketing Imagination.' According to Levitt, any business exists solely for the purpose of creating and keeping a customer. The purpose is not to produce as much as possible, or even to make as much money as possible. Levitt contends that if a business Keeps the customer; the profits will follow. No additional sources cited.
Filename: Myopia.wps
Marketing's Importance In The Modern World
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A 14 page research paper on how businesses use marketing in order to be more successful. The paper examines the effects of marketing in 3 major categories: retail business, Internet commerce and environmental marketing, and stresses the value of marketing when it is conducted with integrity. For the lack of integrity, Mobil Corporation is used as an example of deceptive environmental claims. Too many businesses forget the admonition of Theodore Levitt, that the sole purpose for the existence of any business is to first create, and then to keep a customer, letting profits follow as the business grows. Keeping the customer is the job of others; the creation of that customer is the realm of marketing. Bibliography lists 6 sources.
Filename: Mk.wps
Marketing's Importance To Small Business
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A 6 page paper identifying and relating the importance of major marketing concepts to the success of the small business. A Los Angeles executive gift service is used as example throughout. The business desparately needed to expand its customer base and employed the services of a marketing consultant who failed to consider all the needs of the business and the market targeted. Another consultant explains what went wrong and why. Bibliography lists 7 sources.
Filename: Market.doc
MARKETING, HEALTH CARE AND ETHICS
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This 4-page paper answers various questions as they pertain to marketing and health care. The questions include whether marketing is meant to deceive and parameters of marketing under HIPAA. Bibliography lists 2 sources.
Filename: MTmarkheal.rtf
Marketing: Mercedes-Benz E Class Versus Lexus Gs Series
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This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.
Filename: PGmrlx.rtf
Marketing: Some External Environmental Factors
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A 5 page paper discussing three external environment factors affecting global and national marketing efforts. External environmental factors can be crucial to the marketer's ultimate success in promoting a specific product or organization. The purpose here is to examine the roles of social, economic and technological factors, and to provide examples of each. Nike, McDonald's and Wal-Mart provide the examples. Bibliography lists 5 sources.
Filename: KSmktgExtExamp.rtf
Markets For Hydroponic Produce
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This 8 page essay discusses hydroponic lettuce. First, a brief background is provided which includes the reasons hydroponics are not well-thought of in the United States. A marketing plan is offered which identifies the benefits of hydroponically grown lettuce, potential markets, the benefits to those customers, and finally, strategies are offered for enticing them to purchase the product.
Filename: Hydropon.wps
Marks & Spencer; A Case Study of Retailing Problems
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This 20 page paper takes and in-depth look at Marks and Spencer's. Starting with the companies financial position and the direct directors roles and remuneration package the paper goes on to consider they way in which the retail company lost focus on the market it was serving and has had to change direction. The paper includes one hart and the bibliography cites 12 sources.
Filename: TEmarksp.wps
Marks & Spencer; Potential Strategies and Risk
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This 3 page paper is written in two parts. The first part of the paper suggests and strategies suitable for Marks and Spencer to use when dealing with the risks they face internally and externally. The second part of the paper summarises the most serious risks the company faces. The bibliography cites 4 sources.
Filename: TEMSrisk.rtf
Marks And Spence Group PLC
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A 10 page paper. Marks and Spencer is a major departments store in the UK. This paper discuses the problems the company has had in recent years and the external drivers that have forced them to change. The essay also explains how they have added value since the company's founding in the late 1890s. selected financial data are also included. The writer concludes with recommendations for the company that will help them gain competitive advantage. Bibliography lists 12 sources.
Filename: PGMandS.rtf
Marks and Spencer
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This 10 page paper looks at a company where there has been a problem and proposes a research project to assess the current situation if the problems are being over come. Using Marks and Spencer, the paper starts with some background information that is used to identify the problem. In this case it was a failure to adapt and change when the market changed. The paper outlines the way research may be undertaken, the methodology and tools required. The bibliography cites 13 sources.
Filename: TEmrksprop.rtf
Marks and Spencer : A Case Study
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This concisely written 5 page paper considers the recent problems of this retail organisation. The strategy and marketing mix are considered along with the recent changes made and their short term results. The bibliography cites 6 sources.
Filename: TEmarspm.wps
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