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Papers On Business - Management
Page 536 of 920
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Marketing Toys at Wal-Mart
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A 5 page paper using a "USA Today" article to assess Wal-Mart's effect on the toy industry and on retailers focusing on toys. Toys 'R' Us has threatened to exit toys, and the industry is considering other channels that may be available to it if the toy retailer goes forward with that possibility. The paper discusses considerations in establishing prices and the use of loss leaders. Bibliography lists 3 sources.
Filename: KSmktgToyWal-M.rtf
Marketing Traditional Chinese Medicine
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A 9 page paper discussing the feasibility
of Good Health Hong Kong, manufacturer of formulations used in traditional Chinese medicine
and operator of traditional pharmacies, expanding to London, San Francisco, New York and
Sydney. The paper discusses the rise of the mainstream medical community in the US, the trend
toward increased patient involvement in their own health care and the growing interest in
traditional Chinese medicine formulations and techniques throughout the West. Australia is the
most liberal of the three nations; England's medical community is trying to honestly assess
traditional Chinese medicine; the medical community in the US continues to discount any value at
all. Increased patient involvement in the US provides a positive environment there. Bibliography
lists 6 sources.
Filename: KSmktgChinMed.wps
Marketing Trainers
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This 11 page paper looks at the market for trainers or sports shoes, considers the motivation of the buyers how consumers may the decision to make a outraces and considers what impact this will have on the way marketing should be undertaken by companies in this sector. The paper uses examples from Nike, Reebok and Adidas to illustrate the points raised and show how marketing may be most effective in appealing to the buyers in this market. The bibliography cites 10 sources.
Filename: TEtrainers.rtf
Marketing Trends in Singapore
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An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important single factor of marketing in Singapore that marketers must heed is that the people and the economy are far more sophisticated than those of many of Singapore’s neighbors. Bibliography lists 11 sources.
Filename: KSmktgSinga.rtf
Marketing Triumph Motorcycles
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A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was making 33,000 motorcycles annually and planning for future growth. The paper recommends that Triumph focus on middle-aged men, women and younger men as well as Bibliography lists 12 sources.
Filename: KSmktgTrium.rtf
Marketing Tutorial / Petroleum Convenience Store
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A 15 page paper discussing eight specific aspects of marketing including, but not limited to, developing a market plan, using market research, segmentation, pricing products and services. The focus is on petroleum/convenience stores which represent a different type of service. Bibliography lists 6 sources.
Filename: Petrocon.wps
Marketing Using Maslow's Hierarchy of Needs
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This 3 page paper examines each level of Maslow's hierarchy of needs with regard to market segmentation and product placement. Bibliography lists 7 sources.
Filename: HVMarMas.rtf
Marketing Vegetarian Dog Food
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This 5 page paper is an outline for a marketing campaign to launch vegetarian dog food. The writer includes the setting of targets, the identification of the target market, and outline for the campaign and guidance on how the effectiveness of the campaign can be measured.
Filename: TEdogfod.wps
Marketing Vegetarian Dog Food
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This 7 page paper considers how a new vegetarian dog food could be marketed. The paper identifies the target market and uses the 4 P's model of product, placement, promotion and price to design an original marketing plan. The bibliography cites 4 sources.
Filename: TEvegdog.rtf
Marketing Victoria's Secret®
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An 8 page paper discussing this company's marketing
strategies. Victoria's Secret is just over twenty years old and has been the nation's leading
luxury lingerie retailer for more than half that time. The company and the products have an
allure that are uniquely those of Victoria's Secret. The company is so entrenched in its
market that it has virtually no direct competitors. Bibliography lists 7 sources.
Filename: KSVicSecret.wps
Marketing Video Games in Singapore
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A 10 page paper examining the advisability of attempting to market proprietary home video games in Singapore. As a member of the Association of Southeast Asian Nations (ASEAN), Singapore leads the world's fastest-growing economic region. Though 78% of the Singapore people are of Chinese descent, they actively keep their identity separate from the Chinese though they nurture an economic alliance. English is the official language, and the people make extensive use of the Internet—school children can even get state-sponsored online math tutoring. There is no language barrier, the people are technologically sophisticated, they have more disposable income than other people of the region, and they demand high quality. In all substantial respects, marketing this product in Singapore would bear little difference from marketing this product in the US. Bibliography lists many relevant sources.
Filename: Singapor.wps
Marketing Videos in the Digital Age
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A 5 page paper discussing the
marketing team's focus of understanding and growing the market, which here is the video
market. In this day of higher-tech options, many claim that the video segment of the
entertainment industry is gone. They maintain that items of greater technology have left the
lowly video in the dust, and that its days are numbered. While it certainly provides greater
challenges than in the past, the paper discusses online transactions and, greater attention to
DVD and recognition of other trends as being beneficial for the industry's retailers.
Bibliography lists 6 sources.
Filename: KSmktgVideos.wps
Marketing Washing Detergent
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This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.
Filename: TEdemmark.rtf
Marketing Wine-Country Juices
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A 5 page paper discussing how a Pacific Northwest winery could add a line of high-end nonalcoholic juices to its production for added revenues. The wine industry has been in a slump for some time, and this line is seen as being an effective means of increasing revenues while the industry is in recovery. The juices will be under private label so as not to dilute the brand of the Pacific Northwest winery producing them. Bibliography lists 5 sources.
Filename: KSmktgWCoolr.rtf
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