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Papers On Business - Management
Page 535 of 920
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Marketing Through Web Sites
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This 8 page paper is a comparison of three internet sites; www.amazon.co.uk, www.skysports.com, and www.bbc.co.uk. Each site is considered from a marketing perspective in terms of its’ goals, the information it gives and the advantages it may create for the organisation that runs the site. The bibliography cites 6 sources.
Filename: TEwebste.rtf
MARKETING TIPS FOR AN EBUSINESS
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This 3-page paper offers some marketing suggestions for an ebusiness promoting salt lamps. Bibliography lists 1 sources.
Filename: MTebusmark.rtf
Marketing to Businesses and Consumers; Similarities and Differences
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This 11 page paper considers the similarities and differences in marketing to the consumer and the business sector. The paper undertakes this by looking at two very different cases studies of companies local to the Caribbean. The bibliography cites 3 sources.
Filename: TEcaribn.wps
Marketing To Different Generations
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A 24 page research paper. Marketers today face a different consumer environment than ever before. For one thing, this is a global world. For another, consumers today are far more knowledgeable about products and they have immediate access to an enormous amount of information. This paper discusses four generations: Baby Boomers; Generation X; Generation Y; and the Millenial Generation. The writer provides a description of each generation and how they respond to advertisements and marketing campaigns. The paper begins with eight questions and concludes by answering those questions. The writer also reports the new 5Ps of marketing. Statistics and 2 Tables included. Bibliography lists 25 sources.
Filename: PGgenmkt.msw
MARKETING TO HISPANIC COUNTRIES
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This 10-page paper focuses on marketing efforts to Spanish-speaking countries such as Spain, Latin America and Central America. Also included in this paper are some common misconceptions that U.S. firms have when targeting these nations. Bibliography lists 8 source.
Filename: MThiscon.rtf
Marketing to Minority Teens (Article Review)
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This 5 page paper critically reviews an article in Advertising Age that looks at the importance of soft drink companies marketing to minority teens. Minority teens are described as begin trend-setters. Bibliography lists 2 sources.
Filename: SA147rev.rtf
Marketing to Specific Cultures
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This 5 page paper considers how advertisements may be targeted at specific cultures within a single cu try. This paper shows and advisement aimed at a culture and shows how it is used with the advertisement to appeal to the target market without alienating other target markets. The bibliography cites 3 sources.
Filename: TEculturead.rtf
Marketing to the Cattle Market
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This 12 page paper considers the case of Pfizer, a drug company selling drugs to the cattle market. The company has segmented the market according to herd size, but this marketing strategy is now dated. The paper looks at the reasons why this strategy may be out of date and how the compnay can determine new segments and then use them to help develop a new marketing strategy. The bibliography cites 8 sources.
Filename: TEcattlm.rtf
Marketing To Today's Consumers
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A 5 page paper that investigates the attitudes of today's consumer and the effect this has on marketers. Comments from Hugh Mackay provide a foundation for part of the paper. Specific marketing approaches are included. Bibliography lists 5 sources.
Filename: Mktgcons.wps
Marketing To Urban African-Americans & Hispanics
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A 16 page paper discussing ethnic marketing. In today's business climate, every business must make the most of every opportunity it discovers. The urban African-American and Hispanic markets are formidable already, and only growing in their influence. Both segments carry the potential to significantly affect the fortunes of those companies offering products and services useful to them, but businesses at the same time must be responsible in their pursuit of these two segments. Bibliography lists 15 sources. Mkt-City.wps
Filename: Mkt-City.wps
MARKETING TO YOUNG HAIRDRESSERS
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This 6-page paper provides some insights on how to market scissors to hair stylists. The paper also touches on business-to-business marketing. Bibliography lists 2 sources.
Filename: MTmarkhair.rtf
Marketing Tobacco Products; The Ethical Issues
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This 4 page paper considers a case study supplied by the student. The case looks at the marketing of tobacco products by US companies to developing countries and considers whether this may be as ethical taking into consideration a range of outcomes including social and economic. The paper also discusses whether it would be right to prevent tobacco companies from marketing despite selling a legal product. The bibliography cites one source.
Filename: TEtobethic.rtf
Marketing Tourism
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This 14 page paper is written in 2 parts. The first considers how marketing by the UK Tourist boards compares to traditional marketing, looking at the similarities and the differences. The second part then plans a tour for visitors to the UK. This starts by identifying a target market and then planning and five night tour of the UK taking in areas such as Kew Gardens, Hampton Court, Windsor Castle, Stonehenge, Bath, Cheddar Gorge and Warwick Castle. The paper gives a full itinerary. The bibliography cites 5 sources.
Filename: TEtourguide.rtf
Marketing Toy Helicopters
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A 5 page paper discussing the dilemma of Majestic City Helicopters. The company began retailing toy helicopters in 1994 after realizing that the core business of providing helicopter tours of London likely had little room for any further growth. Business was promising enough at the beginning, but since has declined each year. A marketing consultant has made suggestions; it is now left to the company to decide what it will implement and how it can best approach increasing sales of its toy helicopters. The paper suggests moving away from the mass market to upscale outlets and otherwise addressing its marketing mix. Bibliography lists 8 sources.
Filename: KSmktgHelicop.rtf
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