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Papers On Business - Management
Page 534 of 920
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Marketing The Chevrolet Cavalier & Malibu
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A 9 page marketing analysis. GM is not the only company to discover the economic joys of giving their customers what they want, but it is certainly the largest. After years of being totally separated from their target market, providing what they guessed the customer wanted despite being able to clearly see what was selling and what was not (they were mostly GM cars), GM appears to have finally learned the rewards of targeting a specific market and then meeting its needs. The company's intent of rediscovering market niches they had long ago abandoned or lost sight of seems to be working not only in their favor, but in their customers' too. Bibliography lists 5 sources.
Filename: Chevy.wps
Marketing the Corvette
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A 4 page paper examining the current marketing environment for the Corvette and suggesting future marketing plans. The paper provides a PEST analysis and suggests that of the marketing mix, GM focus solely on the product. Corvette fans will provide their own promotion, and price and place are of little issue for the true Corvette aficionado. Bibliography lists 3 sources.
Filename: KSmktgVette.rtf
Marketing The Figurative Sculpture Art Of Kelly Borsheim
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5 pages in length. The writer discusses Internet marketing as it relates to the artist's endeavors. Bibliography lists 3 sources.
Filename: TLCkelly.rtf
Marketing the Frigidaire Front-Loading Washing Machine
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A 3 page paper discussing a case study of Frigidaire's experiences in marketing the front-loading washing machine it introduced in 1996. The paper recommends that the company highlight the benefits that the consumer can expect directly, rather than addressing only the environmental benefits of the front-loading washer. Bibliography lists 1 source.
Filename: KSmktgFrigWash.rtf
Marketing the Great Western
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This 10 page paper is a marketing plan for a hotel in Queensland Australia that houses an indoor rodeo and wants to increase attendance and income from bull riding events. The paper looks at the environment, creates some marketing objectives and then proposes a marketing strategy. The bibliography cites 5 sources.
Filename: TEgwestern1.rtf
Marketing the Harley Hydrogen Cycle
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A 7 page paper creating a product and a marketing plan for the VROD-H, a hydrogen-cell Harley-Davidson motorcycle based on its 1130 cc motor developed for the VROD series. EPA and California emissions requirements for motorcycles become much more stringent in 2008 and again in 2010; the product will be marketed first in California because of that state's existing and still-developing "hydrogen highway." Bibliography lists 4 sources.
Filename: KSmktgHarHyd.rtf
Marketing the iPod
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A 5 page paper discussing the iPod's journey through the product life cycle to reach its current maturity stage. Apple has managed iPod's product life cycle masterfully. It controlled every aspect during the high-growth, high-revenue stages, opening the way to third party product and service providers only after the iPod reached maturity. The efforts of these outside entities will assist Apple in keeping the iPod out of the decline stage of its life cycle for some time to come. Bibliography lists 6 sources.
Filename: KSmktgiPod.rtf
MARKETING THE JUICE BAR
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This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Filename: MTmarjui.rtf
Marketing the Millennium Dome
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A 5 page paper discussing the deficient marketing
of Britain's Millennium Dome. Amid claims that its marketing was elitist, senior management
persisted in shooting its own collective feet. It railed against negative press, but would not allow
the press to gain enough information even to write about the Dome. The attraction may never
have had hope of gaining 12 million visitors, but it is likely that the total could have been far
higher than 6 million had marketing been more competent. Bibliography lists 5 sources.
Filename: KSmillDome.wps
Marketing the Q1 Handheld Device
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This 6 page paper examines the Q1. A marketing plan is discerned. Market segmentation is discussed. Bibliography lists 3 sources.
Filename: SA643Q1.rtf
Marketing the Saab
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10 pages in length. Saab is an intriguing car and never fails to turn heads when seen on the road. Though it has been redesigned for 1997, the car was much like the basic Volkswagen beetle for years--it was distinctive in its styling and never changed. The reason it turned heads was because it was distinctive, but also because the sight of one was so unusual. That sight has become even more unusual over the past ten years, but Saab is introducing a new sedan in the spring of 1998 the company hopes will propel them to sales of 150,000 cars worldwide by the year 2000. The US is Saab's largest market, including their home country of Sweden; the ultimate success of the new sedan depends largely on how it is accepted here. Bibliography lists 9 sources.
Filename: Marksaab.wps
Marketing the Small Business
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A 5 page paper presenting an abbreviated marketing plan for a five-year-old family business providing a variety of consumer products. The paper addresses objectives; customer and competitor targets; product features, core strategy and implementation; and the marketing mix. Bibliography lists 4 sources.
Filename: KSmktgPlSmBiz.rtf
Marketing Through Stories: A Comparison of Buttery Spreads
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This 7 page paper focuses on a book called The Omnivore's Dilemma but then goes on to do an actual investigation on spreads. The spreads are evaluated for the honesty in advertising. Bibliography lists 2 sources.
Filename: SA820mkt.rtf
Marketing Through the Product Lifecycle
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This 4 page paper considers how the marketing will change throughout the lifecycle of a product. The example of a battery operated hairdryer is used and the marketing of aspects such as product, price, promotion and distribution are traced though the stages of introduction, growth, maturity and decline. The bibliography cites 2 sources.
Filename: TELifecmark.rtf
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