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Papers On Business - Management
Page 533 of 920
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Marketing Strategy for Verizon Wireless
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A 10 page paper providing a marketing strategy for Verizon Wireless. One of the leading cellular service providers in the United States, Verizon Wireless seeks to build on its current situation and add market share. Competition within the industry is its greatest nemesis; the purpose here to do develop a marketing plan that can yield concrete results in increased sales and therefore revenues. The paper suggests several new products and services. Includes a strategic groups diagram. Bibliography lists 8 sources.
Filename: KSmktgStratVeriz.rtf
Marketing Strategy of the University of Phoenix Online
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This 6 page paper looks at marketing as it respects universities. However, this unique university targets older, working adults. The market segment is discussed as is the strategy of this organization to attract and keep students. Bibliography lists 9 sources.
Filename: SA339UOP.rtf
Marketing Strategy: From Traditional to Customer-Targeted
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An 8 page paper discussing the benefits of strategic shift from traditional to customer-targeted marketing. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such a relationship requires that the organization increasingly turn from traditional marketing methods to those that support customer-targeted concepts. Bibliography lists 11 sources.
Filename: KSmktTraCusTarStrat.rtf
Marketing Study Questions
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A 15 page paper discussing several advertising and market research topics, including marketing to children, conducting quantitative research and
conducting an effective qualitative research interview. Questions provide scenarios that the writer evaluates and then offers alternative approaches while offering support for the
alternatives suggested. Bibliography lists 11 sources.
Filename: KSmktgQuest.wps
Marketing Sunscreen In The Caribbean Common Market
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A 10 page analysis of the market climate in Jamaica and the Bahamas for the introduction of a high-end sunscreen product. The tourist trade in the entire area is growing, and both countries are attracting visitors from areas that were formerly uncommon for the islands of the Caribbean, such as of the Western European nations of Great Britain and Germany. Aside from increased sales and increased exposure, the benefit of taking the product international via entry into the Caribbean market is the same growing numbers of Western European tourists and the likelihood of those tourists wanting our products available through other outlets closer to them. Bibliography lists 7 sources.
Filename: Sunscree.wps
Marketing Surf Classes for Billabong; A Marketing Plan
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This 5 page paper is a marketing plan for Billabong to launch a new product; surf classes along benefiting from a strategic alliance with Weight Watchers. An integrated marketing plan is proposed and potential measures are outlined. The bibliography cites 12 sources.
Filename: TEbillabong1.rtf
Marketing Sustainability in Food Products
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A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as part of its public communications and relations messages. Bibliography lists 6 sources.
Filename: KSmktgSusFood.rtf
Marketing Target Inc.
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This 7 page paper is written in three parts to develop a general marketing plan for target. The first, and shortest part of the paper defines the way the target market is defined and a potential tag line for sales. The second part of the paper looks at four objectives to be tackled, including their measurement, these are the enhancement of customer service, the sale of two subsidiary companies, the development of the returns policy and further investment and expansion. The last part of the paper considers the channels of distribution and how these can be supported by marketing. The bibliography cites 5 sources.
Filename: TEtargetm.rtf
Marketing Technology; The Impact on the UK Supermarket Industry
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This 9 page paper examines the way in which marketing technology as impacted and changed the UK supermarket industry. The paper looks at the use of data collections through loyalty card schemes and the way this information is mined to create useful marketing data to facilitate fine target marketing. This strategy is argued as the main source of Tesco’s current dominant position. The paper considers the impact on the way companies operate and the structure of the industry. Internet market is also briefly considered. The bibliography cites 6 sources.
Filename: TEtescoloyal.rtf
Marketing the Automobile Association
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A 10 page paper discussing marketing issues for the United Kingdom’s Automobile Association (AA). This is a membership-based motoring organization that provides motorist assistance for any breakdown, and will provide customer service representatives that can identify customers’ immediate needs and suggest AA services that can meet those needs. The paper discusses the organization’s services and the marketing mix to suggest actions AA can take to identify customer wishes, thereby enhancing its competitive advantage. Bibliography lists 12 sources.
Filename: KSmktgAutoUK.rtf
Marketing the Blackberry Storm
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This 5 page paper looks at the marketing of RIM's Blackberry smart phone. The product itself is considered in terms of product category, the segmenting, positioning and target market are discussed along with distribution channels and a potential marketing strategy is identified. The bibliography cites 4 sources.
Filename: TEblackberry.rtf
Marketing the Body Shop
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This 10 page paper consider how a new marketing plan may be developed for The Body Shop. The writer considers the target market, segmentation, products and also the values and culture of the company, which include an anti-advertising attitude, in order to develop an original and new national campaign. The bibliography cites 6 sources.
Filename: TEbodys.rtf
Marketing the Bold House Hotel
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A 5 page paper discussing approaches to improving
the occupancy rate of a 22-room hotel in rural England a few miles from the coast. The
hotel has been neglected and is rather shabby. The new owners have invested their life
savings into it and wish not to borrow large sums to refurbish it. The paper suggests
contacting former customers, former business contacts and former London neighbors;
expanding the bar to add a second pub to the small town; and making the conference room
available to local public and private groups so that the hotel becomes a real part of the
community. No sources listed.
Filename: KSboldHouse.wps
Marketing the Brand
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A 5 page paper discussing brand building. Kleenex®, Band-Aid® and Coke® all marketed their brands too well over the years. To many, every tissue is a Kleenex®, and every small plastic or fabric bandage is a Band-Aid®. Judicious use of marketing communication can create the enviable position that Coca-Cola enjoys in its industry. "Over marketing," such as that which has occurred with Kleenex® is not all bad either. Consumers still are more aware of the brand's name, but the company likely has overspent in taking its message to the consumer. Bibliography lists 5 sources.
Filename: KSmktgBrand.rtf
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