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Papers On Business - Management
Page 532 of 920
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Marketing Soft Drinks
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An 8 page paper discussing soft drink marketing. Now as never before, marketers are charged with knowing who their customers are, what they want for themselves and what they are willing to do to get it. Successful marketers need to closely examine what makes consumers behave in the way that they do. The purpose here is to list determinants of consumer behaviors of which marketers need to be aware, and discuss changes that have occurred in the soft drink markets of Asia. Bibliography lists 9 sources.
Filename: KSmktgSftDrnks.rtf
Marketing Starbucks
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A 10 page paper answering four questions addressing Starbucks’ marketing. Topics include Functions and User Benefits; Classification and User Profile; Comparison with Competitors; and Improvements for customers. Starbucks’ future seems to be assured, at least as long as it continues to focus attention on quality and personable service. Customers can find the opposite at any number of other outlets, and at much lower prices. Bibliography lists 6 sources.
Filename: KSmktgStarbux.rtf
Marketing Status
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This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on the market it is facing a high level of competition. This paper examines the environment, identifies the target market and marketing goals and then formulates a marketing strategy. The paper is based on a case study supplied by the student. The bibliography cites 14 sources.
Filename: TEstatusm.rtf
Marketing Strategies and Analysis of Toys "R" Us
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10 pages in
length. The purpose of this study is to determine the why and
how of marketing strategy for a major firm, as well as an
analysis of whether this strategy is successful. The firm
chosen, Toys "R" Us, is one that will fit into the study
precisely because while it was once the top firm in the industry,
it has now slipped a few notches. By analyzing what went wrong
and how this downward trend can be corrected, the student can
learn some key points about how a firm can continue to exist in
such a competitive environment as today's world has become.
Bibliography lists 6 sources.
Filename: JGAtyrus.wps
Marketing Strategies of Priceline.com
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A 12 page paper discussing this company's
marketing focus now that it has closed its gas and groceries sites. Priceline does have
options available to it, but continuing to withhold all customer choice likely is not a viable
one. Customer choice currently consists of either going to the Priceline website or not. If
Priceline attempts other merchandise forays, then it likely should focus on products with
higher margins than either gas or groceries could provide, or offer consumers more choice
or convenience of use. Bibliography lists 11 sources.
Filename: KSpriceline.wps
Marketing Strategies of Toys ‘R' Us
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A 12 page research paper examining the recent fortunes of Toys R Us, the largest retailer of toys for kids of all ages, but mostly for the shorter ones. Considered 'unstoppable' throughout the 1980's, mass merchandisers, particularly Wal-Mart, stopped them very effectively in the early 1990's by using low-priced toys to attract more customers to their stores. Toys R Us has taken a hard look at their no-frills warehouse appearance and has decided to change it in hopes of making their stores fun places to be: if customers spend more time there, they'll spend more money, too. Nine references cited.
Filename: Toysrus.wps
Marketing Strategies: FAQ
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6 pages. This paper describes the differences between primary and secondary research in relation to marketing research. Also discussed are the sources and techniques for finding primary and secondary research, as well as when and where each technique should be used for optimum effect. The role of pricing in marketing strategy as well as the promotional strategy used by a computer manufacturer targeting business users are additional topics within this paper. Bibliography lists 4 sources.
Filename: JGAmktre.wps
Marketing Strategy / Cosmetic Lasers
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A 7 page paper. This is an analysis of a company's promotion, pricing and distribution strategies. The name used for the company is a pseudonym but it is a real company. It a number laser instruments for surgery, hair removal, etc. The writer is very critical of the company's actions and makes strong recommendations for improvement. Bibliography lists 3 sources.
Filename: PGlasr.wps
Marketing Strategy and Unilever's Dove Brand
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This 14 page paper takes a look at marketing and branding in general and also looks extensively at the Dove brand. Unilever along with its advertising agency Ogilvy and Mather are each evaluated. Corporate culture is discussed. Bibliography lists 24 sources.
Filename: SA215Duv.rtf
Marketing Strategy for a New Product
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This 9 page presents a brief marketing strategy for a new product called the 'KwikKlip' (a fictious office supply item) and includes a description of the steps to be taken on order to best determine its price, production, promotion, and placement. Bibliography lists 6 sources.
Filename: Kwikklip.wps
MARKETING STRATEGY FOR A PLASMA TV
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This 5-page paper provides a marketing strategy for a plasma television set. Bibliography lists 2 sources.
Filename: MTplasmark.rtf
Marketing Strategy for a Small Car
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This 16 page paper considers a marketing strategy for a new product to be launched onto the French market. A small car aimed at the domestic market. The paper looks at the market, the way the company can compete, the potential target market, distribution and the way the marketing message may be communicated. The bibliography cites 7 sources.
Filename: TEcarfrance.rtf
Marketing Strategy for Bear Creek Golf Course
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A twelve page paper which analyses the current situation of Bear Creek Golf Course after its first year in business, considers its strengths and weaknesses and its position in relation to its competitors, and recommends a marketing strategy to improve its future prospects.
Bibliography lists 2 sources.
Filename: JLbearcr.wps
Marketing Strategy for Movado Watches
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5 pages. This is an
excellent treatise on the use of marketing strategy. Marketing a
brand of watch, this paper will explain the use of the four p's
of marketing. Also describes the meaning of the target market as
well as the business environment such as competition and economy.
Bibliography lists 3 sources.
Filename: JGAmvado.wps
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