CHOOSE ANY
PAPER BELOW! SAME DAY DELIVERY IS AVAILABLE
VIA YOUR CHOICE OF E-MAIL OR FAX!
ONLY $9.95/pg
WITH A FREE BIBLIOGRAPHY!!! MAKE YOUR
SELECTION:
|
Papers On Business - Management
Page 531 of 920
|
|
Marketing Research Proposal Targeting a Specific Population
[ send me this paper ]
This 10 page report discusses the issues surrounding marketing research and a proposal for the appropriate market research as associated with a home office work chair designed, produced and marketed by the fictitious company 'HomeWorkInk' for the female home office owner. Bibliography lists 10 sources.
Filename: BWmkt.rtf
Marketing Research Study Critique
[ send me this paper ]
A 3 page research paper/critique of a market research study that addresses the features of what constitutes an effective Yellow Page ad. Fernandez and Rosen (2000) conducted a study that recruited 601 patrons of shopping malls in three cities to give their view on simulated Yellow Page ads. The ad information pertained to either florists or caterers, was generally stated or pertained to the product involved, with some ads containing color and some without color (Fernandez and Rosen, 2000). This research found that businesses that advertised using color in their ads were more likely to be called by the study respondents than businesses whose ads did not use color. Bibliography lists 2 sources.
Filename: khyepgad.rtf
Marketing Research Study; Marketing Techniques Used by NBA Teams
[ send me this paper ]
This is 4 page paper reviews a research article investigating the marketing of NBA teams. The paper summarises the article which assesses the value of different marketing techniques to increased attendance gains as it is perceived by the NBA marketers and the attendees. The bibliography cites one source.
Filename: TEnbamark.rtf
Marketing Rogaine in Italy
[ send me this paper ]
A 5 page paper discussing the advisability of marketing Rogaine in Italy. In recent years, Italy has become a focal point of increasing levels of international trade. Some of the "family business" fashion houses have become multinational corporations, and some of America's largest retailers have opened numerous locations in Italy. The Italian culture and view of how life should be has long been stereotyped, even if somewhat unjustly. In these days of political correctness, stereotyping is always dangerous, but indications are that Italy presents a ready market for Rogaine. Bibliography lists 6 sources.
Filename: ItalyRog.doc
Marketing RotoZip®
[ send me this paper ]
A 7 page marketing plan. Handyman Stores is a three-location hardware business in the Southeast, in an area that has been experiencing rapid growth that is expected to continue for several years. The company has survived entry of large retailers such as Lowes and Home Depot, but it has suffered in the ensuing years. Contractors are least able to invest nonproductive time in trips to the large retailers and can benefit the most from this product that can aid them in becoming more productive in their work. Handyman plans to target this busy segment first, followed by business crafters and then homeowners. The plan discusses area demographics; marketing strategies, objectives and measurement; and includes a SWOT analysis.
No sources listed.
Filename: KSRotoZip.wps
Marketing Sainsbury’s in the US
[ send me this paper ]
This 3 page paper considers the way Sainsbury’s could market themselves in the US to compete in a very different market but still use the core competences the company has in the UK. The bibliography cites 4 sources.
Filename: TEsainsUS.rtf
Marketing Services
[ send me this paper ]
A 3 page paper discussing differences in marketing services and
marketing products. Some services, such as computer repair and home maintenance, are purely
service. Other services, such as pizza delivery, are disguised as being product-oriented but in fact
are providing a service that often is more valuable to the customer than is the product on which
that service is delivered. Any service company needs to address the same "four Ps" in marketing
that product-oriented companies must use. Price, product, place and promotion all are integral to
the successful marketing of services. In the end, the "product" of a service organization is a
satisfied customer. Bibliography lists 3 sources.
Filename: KSmktgService.wps
Marketing Services
[ send me this paper ]
A 6 page paper answering four marketing questions focusing on services. Two of the questions are about Alitalia’s failure to keep pace with other European airlines in terms of revenues and customer use. Another question focuses on the marketing of charities, and the final one addresses the issue of keeping existing customers while attracting new ones. Bibliography lists 2 sources.
Filename: KSmktgSvcsAir.rtf
Marketing Services at McDonald's
[ send me this paper ]
An 8 page paper discussing McDonald's marketing
approaches. Television advertising will have a place at McDonald's likely forever, but it is losing
importance in its ability to reach customers. Marketing is becoming much more dependent on
meeting customer needs, which should lead to greater customer satisfaction. One of the most
consistent customer complaints is McDonald's lack of responsiveness, and it would seem that the
company finally has realized the nature of that complaint. Bibliography lists 6 sources.
Filename: KSmktgServic.wps
Marketing Services; Is Physical Evidence of the Service Necessary?
[ send me this paper ]
For a business to succeed marketing is very important For services marketing is harder as the intangible nature of the output means there is not a physical product to sell. The 10 paper is a proposal for research to assess how important it is for marketers to provide ‘physical evidence’ for the claims they make about services. Many theorists have argued that the need for evidence is very important and looking at service companies such as Singapore Airlines it is perceptions rather than proven quality such as ISO marks that is important when gaining customers. The paper suggests primary research that could be undertaken to assess how important different types of evidence influence the purchase decision and gives a timetable for the research over 13 weeks. The bibliography cites 15 sources.
Filename: TEmktservice.rtf
Marketing Shoes in Mexico
[ send me this paper ]
This 10 page paper looks at the potential pf a US company selling a new type of shoe in Mexico. The paper starts by looking at the company, its goals and resources, then considers the home nations and market and the host nations before developing an entry strategy and method of marketing the goods for the launch. The bibliography cites 8 sources.
Filename: TEshoeMex.rtf
Marketing Simulation 1: Forecasting Market Demand
[ send me this paper ]
A 2 page paper discussing the results of a marketing simulation of market demand for a new voice recognition software package. The paper discusses results, marketing concepts used and application for an upcoming marketing audit project. Bibliography lists 1 source.
Filename: KSmktgSim1.rtf
Marketing Simulation 3: Service Added Based Differentiation
[ send me this paper ]
A 2 page paper discussing the results of a marketing simulation, one focusing on adding service features to the fictional luxury car Camyo. The simulation requires accounting for both profitability and unit sales. Bibliography lists 3 sources.
Filename: KSmktgSim3.rtf
Marketing Sneakers in Singapore
[ send me this paper ]
A 6 page paper describing the nation of Singapore
and discussing marketing athletic shoes there. Singapore's economy no longer is a
developing one; it has been labeled as mature by the OECD. The Singapore of a generation
ago was a remote Southeastern Asia location enimatic to most Westerners, but such is no
longer the case. Marketing a Western product such as sneakers is an activity that supplies
citizens and expatriate residents alike with products they want. Bibliography lists 5 sources.
Filename: KSSingSneak.wps
|
