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Papers On Business - Management
Page 530 of 920
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Marketing Questions
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A 3 page paper answering 3 marketing questions: why media is more effective in inducing consumer behavior; how retailers can carry private labels without passing on savings to customers; and distinctions between general public relations, marketing public relations and publicity. Bibliography lists 2 sources.
Filename: KSmktgBrandQ.rtf
Marketing Questions
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This 5 page paper answers four questions; how marketing may different between large and small organizations, the value of psychographics in marketing, how ethnical marketing occurs and different launch styles. The bibliography cites 5 sources.
Filename: TEmarqu1.rtf
Marketing Questions
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This 5 page paper considers two questions, The first asks why a fast food chain such as McDonald’s may decide to accept credit cards, the second considers how a university may market to a company using the 4 P’s.
Filename: TEmarqu3.rtf
Marketing Questions
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A 6 page paper answering four questions about customer relationships. Questions include as topics customer value; six buyer-readiness stages; and three steps in building customer relationships. Another question asks which is preferable: sound strategy with poor implementation or mediocre strategy with excellent implementation. The paper maintains that excellent strategy is always preferable, that implementation is much easier to change and risks less loss of market share. Bibliography lists 8 sources.
Filename: KSmktCRMmgmt.rtf
Marketing Questions
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This 7 page paper answers three sets of questions posed by the student concerning ways that firms undertake market research. The first looks at the different types of observational market research and then discusses the way mystery shoppers can be used. The second part of the paper looks at how market research can go wrong if it is not planned correctly and how to assess unexpected results. The last part of the paper discusses the way products may be assessed before they are launched. The bibliography cites 4 sources.
Filename: TEMRquest.rtf
Marketing Questions
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An 8 page paper answering questions about Super Bacteria and Brand Man video cases and printed summaries; retail store critique; and advertising critique using two TV commercials (Quilted Northern and Little Debbie). No sources listed.
Filename: KSmktgCommQu.rtf
Marketing Questions: Segmentation
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A 3 page paper defining and discussing market segmentation, target marketing and positioning. The paper uses Nike as an example in both of the questions answered in this paper. Bibliography lists 4 sources.
Filename: KSmktgQuSeg.rtf
Marketing Questions: Segmentation II
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A 3 page paper answering 2 questions. One asks how to segment Europe to establish a realistic target market, the other asks how a firm with a small market share can increase its product positioning intensity. Bibliography lists 4 sources.
Filename: KSmktgQuSeg2.rtf
Marketing Questions: Globalization
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A 3 page paper answering – with no introduction or conclusion – this question: “A large U.S. firm that serviced a number of U.S. headquartered business firms has received increasing pressure to globalize its activities by opening offices in Europe, Japan, Mexico, and South America. Discuss problems the company may face in going global.” Bibliography lists 4 sources.
Filename: KSmktgQuGloAdv.rtf
Marketing Questions: Mass Customization
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A 7 page paper in two parts, each addressing separate marketing questions. Part I discusses a 2004 magazine article addressing the shift from mass marketing to "micro marketing" and what it could mean to marketers, consumers and the US economy. Part II assesses primary product categories and market segments of Amy and Air Force Exchange Services (AAFES), the company that operates post exchange stores on US military bases. Bibliography lists 3 sources.
Filename: KSmktgQmassCus.rtf
Marketing Report; Container Shipping in the Mediterranean
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This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in the market, the patterns of market growth, the projected future and the companies that are competing in the market along with a consideration of the market structure. The paper considers the way a company new to the area may enter the market, including the potential ports of call. The bibliography cites 8 sources.
Filename: TEcontmed.rtf
Marketing Research for Kudler Fine Foods
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A 3 page paper discussing aspects of marketing research that a small grocery business could consider. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place, and the total perspective that each form combines to provide can enlighten Kudler Fine Foods' marketing efforts. Bibliography lists 2 sources.
Filename: KSmktgResKud.rtf
Marketing Research for Sports-Related Products
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An 8 page paper discussing the need for market research to be valid and of good design. Market research far too often is an exercise in sloppy design and technique, seemingly done only for the purpose of saying it has been. Conducting research can be an expensive activity, and today’s organizations need to gain as much value from every dollar as possible. Marketing sports items can be more difficult than marketing more generic products, and the successful company needs to ensure that its research practices are sound and free of unintended bias. Bibliography lists 8 sources.
Filename: KSmktgResSpts.rtf
Marketing Research Proposal
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This 10 page paper is a sample proposal. The proposal is to carry out research for a holiday company. The paper outlines the brief, the objectives, the research deign, data collection, data analysis, timetable, budget and consideration of personnel. The bibliography cites 14 sources.
Filename: TEmarpro.rtf
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