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Papers On Business - Management
Page 529 of 920
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Marketing Plan: Promoting Birth Control in Chicago
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A 10 page paper presenting a marketing plan for a non-profit venture into Chicago’s inner city to promote birth control among teens. All of the three major ethnic groups will be served, but African-American teens will receive extra attention in that they are the group with the highest rate of teen pregnancies. The paper discusses the market segment, finances and contingencies. Provides a breakeven analysis, balance sheet and cash flow analysis for the first several months. Bibliography lists 6 sources.
Filename: KSmktgBConChi.rtf
MARKETING PLAN: RECHARGEABLE CARD
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This 6-page paper is an example of a marketing plan for a rechargable value card that can be used on the Internet. A SWOT analysis is detailed, along with marketing suggestions. Bibliography lists 4 sources.
Filename: MTmaplca.rtf
Marketing Plan: Snowboard Shop – Tutorial
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A 5 page paper. A situation analysis, i.e., analysis the industry, begins this paper. The writer then offers marketing objectives. A discussion of the marketing mix, using the traditional 4 Ps is included. Tutorial comments are included. Bibliography lists 4 sources.
Filename: PGsnbd.rtf
Marketing Plan: Sweetwater Chocolate Bars and Cookies
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A 12 page paper providing a marketing plan for the launch of a high-end chocolate bar and cookies made from the same type of chocolate. The paper assesses the current situation, the marketing mix for the new line and the risk associated with the effort. Includes a short consumer survey. Bibliography lists 5 sources.
Filename: KSmktgChocBars.rtf
Marketing Plan: Urban Rainwater Collection Systems
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A 16 page paper presenting a marketing plan for Acme Rainwater Collection Systems, a start-up company that will provide rainwater collection systems to homeowners in Sydney and Melbourne. There are three companies serving the Sydney market already, but none offer the full complement of services that our company will offer customers. All of the existing companies provide containers, but none provide full service or even full systems. Acme’s purpose is to provide the highest level of service to customers possible, simplifying the process of adding rainwater collection in the urban setting and so provide superlative value to customers. Bibliography lists 30 sources.
Filename: KSmktgAustRain.rtf
MARKETING PLAN: WELLNESS AND FITNESS SPA
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This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Filename: MTwelfit.rtf
Marketing Plans State University & Private University
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This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.
Filename: PGmktclg.rtf
Marketing Problems at McDonalds
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This 8 page paper argues that the marketing of McDonalds, especially in the Middle East, is out of tune with the market and does not attract Muslim customers. The paper shows why the marketing is out of date and not achieving its' objectives and then recommends some changes. The bibliography cites 10 sources.
Filename: TEmusMcD.rtf
Marketing Products, Services and Social Efforts
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A 3 page paper discussing the marketing mix as well as the similarities and differences between product marketing, services marketing and social marketing. Bibliography lists 2 sources.
Filename: KSmktgType.rtf
Marketing Professional Marketing Services
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A 5 page paper that discusses marketing professional services in general and marketing marketing services in particular. A new marketing, advertising company is being established. The paper discusses how the company will be marketed and how the services will be provided. A service flow chart is included. Bibliography lists 4 sources.
Filename: PGmktmkt.msw
Marketing Professional Services
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A 10 page paper discussing the marketing mix as it applies to a dental practice and how marketers might implement those principles. Dentistry is a service that every community needs to possess, and the current focus on commercial whitening products serves to heighten awareness of the benefits of sound dental health. Local dentists can benefit from this current focus. If they also take advantage of new techniques that allow them to use their time more efficiently, they can gain impressive benefits for their practices. Bibliography lists 5 sources.
Filename: KSmktgServProf.rtf
Marketing Project: An Innovative New Hair Straightener
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5 pages
in length. The focus of this paper is to determine the marketing
of a new product, specifically, who the target audience will be,
the customer needs, a description of the company and the product
and needs this product will fulfill. The new product we are
introducing is a hair straightener which we will call Uncurl
Perma Pressed. Because the hair product industry operates much
the same as any other large corporation with regard to bottom
lines and profit margins, it is essential that it pay attention
to these indicators of consumer buying as new products are being
marketed. Bibliography lists 4 sources.
Filename: JGAperms.wps
Marketing QUALCOMM’s Code Division Multiple Access (CDMA) in China
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This 19 page report discusses QUALCOMM of San Diego,
California, that owns the patents that are essential to virtually
all aspects of the CDMA wireless telecommunications standards
that have been adopted or proposed for adoption by
standards-setting bodies throughout the world. Since China does
not make CDMA technology, U.S. communications and equipment
suppliers such as QUALCOMM are likely to see their sales soar in
China since it is widely agreed-upon that China is the world’s
fastest-growing mobile telephone market. This paper discusses a
number of aspects associated with marketing CDMA in China.
Bibliography lists 11 sources.
Filename: BWqualco.wps
Marketing Questions
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A 3 page paper answering 3 essay questions: 1. What do you think accounted for the dramatic success of GE’s promotion program in gaining distributor selling support? 2. What differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? 3. Is the Internet channel the ideal means for sustaining Dell’s strategy of made-to-order computers and direct sales to customers? Bibliography lists 2 sources.
Filename: KSmktgQuesGE.rtf
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