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Papers On Business - Management
Page 528 of 920
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Marketing Plan for Stylized Gourd Birdhouses
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An 11 page paper presenting a marketing plan for birdhouses that will be made from long neck “dipper” style gourds that have been altered in development. Designs or individuals’ names will be etched into the flesh of the small, developing gourd, growing as the gourd develops to full size. The result will be a decorative yet fully natural birdhouse that can be used either as a birdhouse or as an interior decorative piece. No sources listed.
Filename: KSmktgBirdhs.rtf
Marketing Plan for the Center for Business Excellence
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A 10 page marketing plan for The Center for Business Excellence (CBE), a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development and the triple bottom line business model. Its target market is big business. CBE seeks to educate business leaders in the desirability of greater attention to environmental and social matters, while also providing specific business case examples that can deal directly with the objection that sustainability measures are too costly. CBE plans to raise $50,000 and have 1,000 committed volunteers within two years, goals that are quite attainable. CBE will enlist the assistance of two local companies, Dow Chemical and 3M to assist in recruiting corporate program attendees. Bibliography lists 3 sources.
Filename: KSmktgPlCBE.rtf
Marketing Plan for the Cutty Sark
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This 16 page paper outlines a marketing plan for an aging British tourist attraction located at Greenwich. The Cutty Sark is a well known tourist attraction, but it is also one in need of renovation which is going to cost £8 million. With little government help the Cutty Sark needs to be marketed in such as way that these funds can be raised. This paper analyses the macro and micro environment using a PEST and a SWOT analysis which includes a look a the competition as well as the more general factors, such as the impact of September the 11th. The paper then looks at how this information can be used to develop a marketing plan which includes the development of product expansion and market expansion with new events and products and new markets targeted. The bibliography cites 14 sources.
Filename: TEcuttys.rtf
Marketing Plan for The Great Western
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This 14 page paper is a marketing plan for a hotel and entrainment venue in Australia, housing an indoor rodeo. The paper looks at the current environment, performs a SWOT analysis, develops marketing objectives and then develops three marketing strategies that could be used to increase attendance and decrease costs. The bibliography cites 6 sources.
Filename: TEgreatw.rtf
Marketing Plan for the Lottery
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This 16 page paper looks at the lottery in the UK run by Camelot, where there are falling sales and there is the need to development a new marketing campaign. The paper starts by outlining a fictitious new campaign, then looks at the structure and roles of the advertising agency staff. The trends in marketing communication are then outlined and consideration is given to the way the internet may impact on the purchasers and the retailers. The final part of the paper looks at a marketing schedule and the weaknesses of the plan. The bibliography cites 11 sources.
Filename: TElottery.rtf
Marketing Plan for the Sun Disk
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun Disk is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSunDsk.rtf
Marketing Plan for the Sun-o-Matic
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun-o-Matic is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSun-o.rtf
Marketing Plan for the World Wildlife Fund
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This 15 pager paper looks at the international organization; the World Wildlife Fund (WWF), assesses the current situation of the charity and its market to attract donations and then presents a potential marketing plan to introduce a new product to raise funds. The bibliography cites 7 sources.
Filename: TEWWFmarketing.rtf
Marketing Plan for the World Wildlife Fund
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This 17 page paper is a marketing plan for the World Wildlife Fund, (WWF). The paper starts by looking at the organization and considers its current situation, the target market and the competitors. A new strategy is then suggested, presented using the 4 P's and 6 M's. The plan ends with the presentation of the financial forecasts. The bibliography cites 8 sources.
Filename: TEWWFmar.rtf
Marketing Plan for Timotei©
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A 5 page marketing plan for a line of hair care products. Timotei is a brand of hair care products centered in the Netherlands but gradually expanding into other European markets. The brand has declined slightly over the past year, and marketers are searching for another, more successful method of promoting Timotei products to consumers. Bibliography lists 1 source.
Filename: KSmktgPlTimo.rtf
Marketing Plan, SWOT Analysis And Advertising/PR Strategy For A Major Title Company In The Las Vegas, Nevada Market
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10 pages in length. Entering the Las Vegas, Nevada title company market takes considerable business finesse and communication savvy, inasmuch as the "good old boy" barrier has significant experience thwarting those with lofty goals of developing new business with commercial realtors/developers by way of existing relationships. The Las Vegas market is unique in that its exponential growth over the last several years makes it a prime location for expanding the existing title company market; however, the prominent presence of the "good old boy" barrier makes it difficult to overcome the hurdles often constructed by such an established occupation. However, the ease with which this new title company will be able to coexist with commercial realtors/developers using established residential realtor/developer relationships is because of the need for a fresh approach to an industry that has long been governed by the "good old boy" network. Bibliography lists 4 sources.
Filename: TLCTitleCo.rtf
MARKETING PLAN: CRG ASSOCIATES
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This 5-page paper provides a sample marketing plan for real estate services company CRG Associates.
Filename: MTCRTmarpl.rtf
Marketing Plan: Mobile Women's Wellness Center
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A 15 page marketing plan for a new concept in women's health care. WomensHealth is a startup women's wellness center providing service primarily from a mobile office that will travel to office buildings, factories, malls and anywhere there is a concentration of women needing fast and affordable access to basic health care as well as to a wide variety of health care screening tests. WomensHealth will conduct individual patient education sessions with women, and will hold classes for small groups. PowerPoint® presentation available. Bibliography lists 8 sources.
Filename: KSmktgPlWomWell.rtf
MARKETING PLAN: PALM, INC.
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This 24-page report is a marketing report about Palm, Inc. the leader in the hand-held gadget industry. The report offers background on the company (and industry in general), a situational analysis, a SWOT and marketing analysis, and marketing mix suggestions. Bibliography lists 5 sources.
Filename: MTpalma.rtf
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