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Papers On Business - Management
Page 526 of 920
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Marketing Plan for a Golf School in Shanghai
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This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market and then uses the model of the 4 P’s to outline the product, price, placement and promotion of the school. The bibliography cites 10 sources.
Filename: TEgolfsc.rtf
Marketing Plan for a New Product; Solar Powered Air Conditioning
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This 7 page paper is a marketing plan for a new product; solar powered air conditioning. The paper uses the 4 P's model which looks at the product, Price, placement and promotion. Each of these aspects is considered individually. The paper ends with a SWOT analysis examining the strengths, weaknesses, opportunities and threats of the product. The bibliography cites 2 sources.
Filename: TEsolarAC.rtf
Marketing Plan for a New Remote Control
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This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.
Filename: TEremotec.rtf
Marketing Plan for A New Youth
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A 14 page paper presenting a marketing plan for A New Youth, an all-natural skin care cosmetic currently local to Southern California. A New Youth's products constitute a single primary line of skin care products designed for facial use. The products are available in two lines to more closely accommodate customers' personal needs. The new product is Youthful Aging, a line of skin care products targeting women over the age of 35. The product line specifically addresses optimum skin care and does not contain items of makeup, making it appropriate for use by men as well. Includes a SWOTT analysis and budget. Bibliography lists 7 sources.
Filename: KSmktgPlNewYth.rtf
Marketing Plan for a Postal Service Business
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An 8 page paper providing a hybrid of business and marketing plans for a postal service business. Hamilton Quik-Mail will offer mail and package services, as well as offering mail boxes for customers’ use. The paper includes marketing, production, facilities, human resources and financial plans. Bibliography lists 3 sources.
Filename: KSmktgPlPost.rtf
Marketing Plan for Affordable Housing
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A 10 page marketing plan for concentrated home building. Materials and labor costs are higher than ever before, but there is a real need for affordable housing that serves that middle ground between public low-income housing and the soaring transitionals going up on postage-stamp sized lots in developments across the nation. A niche has opened to the builder committed to quality and to holding down costs where ever possible, as many would-be home buyers find most new housing beyond their reach. Building in accordance with the standards of government-backed lenders assures acceptance by nearly every mortgage broker, many of which are seeking additional funding opportunities themselves as the wave of refinancing and upper-end new home purchases slows. Bibliography lists 7 sources.
Filename: Affordh.wps
Marketing Plan for Al Gore
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8 pages in length. When marketing a
candidate, a marketing strategy is developed using the "four Ps"
- product is politics of the campaign platform; push marketing;
pull marketing and the last P is polling. Within this paper we
will discuss the strategies by covering the organizational
issues, including the choice of people, setting up a task chart,
issue positioning, monitoring activities and the role of
fund-raising. In addition, we will consider the strengths and
weaknesses of Al Gore as well as the advertising and
communications strategies necessary to market him. Bibliography
lists 5 sources.
Filename: JGAagore.wps
Marketing Plan for Alternative Beverage Product:
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This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.
Filename: GSCocaco.rtf
Marketing Plan for an Independent Consulting Firm
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7 pages in
length. The business plan helps to envision strengths and
weaknesses of your new business and to make appropriate changes
where necessary. The market analysis will include the
description of the target market, the industry trends and the
competition. For instance, in the independent consulting
business exactly who is the target market? These questions and
strategies as well as others will be considered in the opening of
a new firm in independent consulting. Bibliography lists 3
sources.
Filename: JGAmarcn.wps
Marketing Plan for an Independent Consulting Firm
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7 pages in
length. This excellent paper will serve to help envision
strengths and weaknesses of a new business and to make
appropriate changes where necessary. The market analysis will
include the description of the target market, the industry trends
and the competition. For instance, in the independent consulting
business exactly who is the target market? These questions and
strategies as well as others will be considered in the opening of
a new firm in independent consulting. Bibliography lists 6
sources.
Filename: JGAmarcn2.wps
Marketing Plan for Blue Breeze Wind Park
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This 6 page paper develops a marketing plan for a company selling power with the provision and running of wind turbines. The initial primary market is farmers and ranchers with power companies targeted later in the company’s development. The bibliography cites 4 sources.
Filename: TEbluebr.rtf
Marketing Plan for California Financial Computing, Inc
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A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen. The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year 2000 problem as an opportunity to aid their entry into that market. Bibliography lists 10 sources. Mktgcal.wpd.
Filename: Mktgcal.wpd.
Marketing Plan for California Financial Computing, Inc
[ send me this paper ]
A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen. The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year 2000 problem as an opportunity to aid their entry into that market. Bibliography lists 10 sources.
Filename: Mktgcal.wps
Marketing Plan for Conran Restaurants Ltd.
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This 12 page paper is a marketing plan for Conrad Restaurants in London. The paper looks at the company, considers their target market, and how they may be approached to gain initial custom and the potential use of relationship marketing to maximise the value of the customers. The paper then considers the important stakeholders in the marketing plan and a brief customer lifetime value analysis. The bibliography cites 7 sources.
Filename: TEconrar.rtf
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