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Papers On Business - Management
Page 523 of 920
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Marketing Mueller’s Spaghetti®
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A 5 page paper discussing Mueller’s Spaghetti®, a brand now more than 125 years old. Until only a few years ago, it was a brand of Bestfoods and then became a brand of Unilever when it acquired Bestfoods. Mueller’s is a spaghetti brand recognized everywhere, yet is not the market leader in the US. Despite not leading its market in the US, there are several countries throughout the world where Mueller’s is either first or second in that country’s market. Bibliography lists 5 sources.
Filename: KSmuellersSpag.rtf
Marketing Music
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A 6 page paper that discusses marketing and advertising music with an emphasis on the U.K. The paper discusses the target market and who creates and designs needed for promotions. Bibliography lists 4 sources.
Filename: PGmus.wps
Marketing Music On The Internet
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A 6 page essay on the past, present and future of music marketing. The discussion of the future of music marketing focuses primarily on various forms of Internet marketing. A few of the topics broached are marketing from its earliest days when nearly anyone could be published in sheet music but recordings were scarce, to radio-driven popularity/sales building, to today's Internet market where the mass market approach is reduced to marketing to an audience of one, followed by some anticipated trends for the future. Bibliography lists 7 sources.
Filename: Netmusic.wps
Marketing Music on the Internet
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A 10 page paper discussing how the Internet and
digital music have evolved together. Though the future of Napster largely has been left to
copyright holders, the likely demise of Napster does not signify the end of all digital music
exchange on the Internet. Rather, that in the future will be used to drive CD sales. Increased
acceptance of downloaded music can allow new artists and independent music companies to gain
much greater exposure than otherwise would be possible. Bibliography lists 13 sources.
Filename: KSmktgIntMusic.wps
Marketing Myopia
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This 3 page paper summarises the 1960 article written by Theodore Levitt entitled “Marketing Myopia” which looks at the way businesses, such as the railroads, failed due to a product orientated approach. The bibliography cites 1 sources.
Filename: TEmktmyopia.rtf
Marketing Nail Clippers
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This 12 page paper is a plan to launch a new style of nail clipper into the market. The paper starts with a Gantt chart showing the stages from development and manufacture to end user. The paper develops a marketing strategy, looks at positioning, target market, pricing, distribution and general strategy. An outline budget is also included. The bibliography cites 5 sources.
Filename: TEclippers.rtf
Marketing Nail Enamel
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This 5 page paper uses the 4 P’s model to develop a marketing plan for a new nail enamel (nail varnish). The paper considers the product, which is an environmentally friendly nail enamel, and the outlines how the product is developed for the market, along with the price, placement and promotion. The bibliography cites 6 sources.
Filename: TEnailen.rtf
Marketing Nail Varnish
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This 5 page paper examines how an new product may be marketed, including the devising of a plan. The product is a pen that paints nails just be touching it to the tip o the nail. The writer starts with a consideration of the product and its' potential target markets before considering a marketing campaign.
Filename: TEnailvn.rtf
Marketing NetJets
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An 11 page paper discussing the marketing base of NetJets, a fractional ownership airline company. NetJets uses a time-share concept to sell interest in corporate-sized jets, enabling the purchase of as little as one-eighth ownership rather than bearing the total cost of purchase, maintenance and operation. It is the leading competitor in its industry, and was purchased by Warren Buffet in 1995. The paper examines NetJets and the 4 Ps with concentration on price, and compares NetJets to the early days of Southwest Airlines. It concludes with the recommendation that NetJets offer capital budgeting analysis to potential customers as a marketing tool. Bibliography lists 7 sources.
Filename: KSnetJets.rtf
Marketing New And Used Automotive Parts On The Internet
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14 pages in length. Jumping on the Internet bandwagon, the new/used automotive parts industry has begun to experience what most every other major dot.com presence has encountered: an increase in sales, a decrease in production/overhead costs and a clientele of people they would otherwise never be able to reach through conventional, brick-and-mortar methods. Bibliography lists 10 sources.
Filename: TLCMrktAu.rtf
Marketing Nigeria As a Tourist Destination and Improving Its’ Image
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This 22 page paper considers the role of marketing in improving Nigeria's image through and for tourism. The research combines theoretical and conceptual frameworks and analysis of relevant academic literature to consider the way in which this may take place. The bibliography cites 21 sources.
Filename: TEnigeriam.rtf
Marketing Nokia on the Internet to Students
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This 26 page paper considers the role of the internet in order to assess if it is suited to the selling of Nokia mobile telephones and accessorises to a target market of students. The paper first looks at marketing on the internet and the potential market before considering the way in which the target market and the product fit in with e-marketing concepts and how that market can be accessed. This includes discussion of internet service providers, e-commerce solution and security issues as well as marketing. The recommendation is that the advantages outweigh the disadvantages and that the launch of a site should proceed with caution. The bibliography cites 20 sources.
Filename: TEnokmar.rtf
Marketing Nonessential Goods and Services Internationally
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A 3 page paper discussing the sociocultural, economic, political/legal, and technological environmental factors that marketers must consider when marketing any nonessential good or service, using Barbie® dolls, beer and financial services as examples and points of reference. Individuals in the target market must have money in sufficient amounts so that they can buy the sources they need. No sources listed.
Filename: KSmktgMiscIntl.rtf
Marketing of a Remote Control for a Fire Alarm
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A 3 page review of the factors that are critical in product success. This paper emphasizes that while product design is important, effective marketing is a critical component of effectively placing a product in the hands of the consumer.
Filename: PPmrktFireAlarm.rtf
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