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Papers On Business - Management
Page 520 of 920
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Marketing Houston to a New York Target Market;
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This 5 page paper considers how a marketing plan may be formulated and implemented that has the aim of promoting travel to Houston, Texas, form New York. The bibliography cites 3 sources.
Filename: TEhoustn.wps
Marketing Hurricane
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This 16 page paper looks at the case study of the Hurricane Outward Bound School, supplied by the student. The paper starts with a consideration of the current position of the school and their marketing activities, the threats and opportunities they face, the impact of political and regulatory controls, economic influences social influences, competitive forces and technological factors. The paper then looks at how marketing should take place to maintain the schools values, use the core competences, maximise the use of resources and keep stakeholders happy.
Filename: TEhurrican.rtf
Marketing Hurricane Island Outward Bound School
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A 10 page paper discussing the history and line-of-business marketing efforts of this Maine location of an international organization. Outward Bound is a program that challenges people of all ages, skill level and backgrounds to move beyond their traditional “comfort zones,” to challenge themselves physically and emotionally to discover positive qualities about themselves of which they previously were unaware. There appear to be many more people who could benefit from Outward Bound USA’s programs than will be able to join any course based on personally prohibitive cost. The paper recommends that the School stress the availability of scholarship money more strongly that it currently does. Based on Harvard Case Study 9-588-019. Bibliography lists 11 sources.
Filename: KSmktgOutBound.rtf
MARKETING ICE CREAM BARS IN GERMANY
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Examining market conditions, target markets and competition in Germany, this paper is a marketing plan for an American company wanting to export ice cream bars to Germany. Topics discussed include consumer behavior and use of joint ventures and licensing for product distribution. Bibliography lists 6 sources.
Filename: MTgerice.rtf
Marketing IKEA In the UK
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This 5 page paper analyses the marketing strategy used by IKEA in the UK market, the positioning, segmentation, the development of competitive advantage through brand image and the marketing campaigns that have helped IKEA become a major brand of flat pack furniture. The bibliography cites 4 sources.
Filename: TEIKEA02.rtf
Marketing Imagination by Theodore Levitt
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3 pages in length. Compares this book to those of Ogilvy on Advertising by David Ogilvy and Market Segmentation by Art Weinstein. This book, written by the well-known Theodore Levitt of the Harvard Business School, is a vital one for any student of marketing.
Filename: JGAogilv3.wps.
Marketing in B2C and B2B Settings
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A 3 page paper discussing the differences between B2B and B2C marketing. The ultimate goals of each are the same, but the methods they use to accomplish those goals can and do differ immensely. Bibliography lists 2 sources.
Filename: KSecomMktB2x.rtf
Marketing in Different Countries
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This 6 page paper considers why marketing needs to different in developed, developing and under developed countries. Looking at the United Kingdom, Turkey and Sudan the paper outlines the types of products, legal and general environment, the promotion of the products, the price sensitivity and the ability to distribute a product in the country. The bibliography cites 6 sources.
Filename: TEdevcou.rtf
Marketing in Health Care
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A 7 page paper which discusses the relevance, as well as the
negative and positive factors of marketing in the National Health Service. Bibliography
lists 10 sources.
Filename: RAhlthmk.rtf
Marketing in the Banking Industry
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This 7 page paper is the beginning of a marketing plan. The paper looks at the banking industry in the US, starting with a brief SWOT analysis, the paper considers the industry and analyses a competitor in that industry before suggesting a target market and way to differentiate. The bibliography cites 10 sources.
Filename: TEbankmk.rtf
Marketing in the Toy Industry
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A 6 page paper commenting on an article warning of the decline of Toys 'R' Us and what that decline likely means for the toy industry. Wal-Mart, Toys 'R' Us and Target account for 48 percent of the toy sales in the US, but they do not account for 52 percent of sales. The paper urges manufacturers to seek out other distribution channels, taking advantage of online opportunities in direct sales, retail sales and online auctions. Bibliography lists 3 sources.
Filename: KSmktgToyInd.rtf
Marketing in the United Kingdom Financial Services Market
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This 7 page paper considers the way that market segmentation in this industry is manifested and its' importance in terms of the purchase decision, the types of purchases made and the choice of intermediary. The bibliography cites 4 sources.
Filename: TEfinmrk.wps
Marketing In Tourism
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A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, including market segments. The marketing mix, which generally includes four elements is expanded for the tourism industry, according to some authors; these are reported and discussed. Bibliography lists 2 sources.
Filename: PGtourmk.RTF
Marketing Information Systems: Demographic Statistics and the World Wide Web
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A 3 page overview of a fictional company that intends to target specific components of both a specific geographic region and U.S. Internet users alike in their product marketing. This paper lists five specific web sites that will be helpful in allowing the company to accomplish that task. Bibliography lists 5 sources.
Filename: PPmrkAna.rtf
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