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Papers On Business - Management
Page 519 of 920
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Marketing Frozen Meals
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This 5 page paper develops a broad marketing plan for the well known company Heinz to use in the marketing of a new range of frozen ready meals. The paper looks at the target market and how the right message may be conveyed and how this may be achieved in both the short term and the long term as well as an initial promotional campaign to raise awareness and gain consumers confidence. The bibliography cites 3 sources.
Filename: TEheinz1.wps
Marketing Geographically In Relation to Higher Order Learning
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This 5 page paper looks at geographic components in respect to marketing for higher order learning. Higher order learning is defined. Bibliography lists 4 sources.
Filename: SA143geo.rtf
Marketing GM’s Hybrid Crown Victoria
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A 5 page paper discussing external issues in marketing a hybrid car resulting from a fictitious alliance between Ford and GM. Here, Ford and GM have collaborated in an alliance to produce and market a hybrid car, one that has been a standby in the Ford product line for decades. In past years, Ford has been highly successful in profitably producing and selling trucks of all types, including its popular sports utility vehicle (SUV) lines. It has performed dismally in selling passenger cars, however. GM’s hybrid fuel system will be used in the new product, giving it fuel efficiency not possible in SUVs yet providing families with enough space for children and all their sports gear too. The alliance can present the hybrid as providing the best of all conditions for the traveling family, whether they are traveling across the country or across town. The alliance should focus on greater perceived safety; greater fuel efficiency and environmental responsibility; and the ability for the family to take only one vehicle when traveling together. Bibliography lists 3 sources.
Filename: KSmktgGMCrVic.rtf
Marketing Golf Clubs
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A 12 page paper discussing points to consider in marketing golf
clubs. The game of golf always has enjoyed a loyal following among fans, professional hopefuls
and nearly anyone who looks for a nice walk with something to do along the way. A good
percentage of Fortune 500 deals are made on the golf course rather in board rooms, and the only
stereotype has been that the game is intended only for financially stable white males. Women's
golf has grown in popularity over the years, and the amazing success of Tiger Woods has worked
to break the color-oriented stereotype. The greatest criticism of golf has been that of social
stratification and environmental impact, but more "types" of people are taking part and recent
agricultural research has debunked charges of negative environmental impact. Bibliography lists
11 sources.
Filename: KSmktgGolf.wps
Marketing Grandma Tracy's Popcorn
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A 22 page paper combining a business plan for a startup business with a marketing plan for the first several months of operation. Grandma Tracy’s Popcorn is a startup company that initially will sell popcorn balls made from a "secret recipe" which will become part of the marketing information given to consumers. The "secret" is a family recipe containing no preservatives of any kind. All the ingredients are those that can be found in any well-stocked kitchen, a fact that the company will stress in its marketing message. The paper includes discussion of the 4 Ps of marketing (product, price, place and promotion), as well as projected financials for the first six months of operation (balance sheet, breakeven analysis and cash flow analysis). Bibliography lists 4 sources.
Filename: KSmktgPopcorn.rtf
Marketing Guard Soap in Canada
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A 5 page paper analyzing a marketing case for Guard soap, a highly fragranced deodorant soap performing inconsistently across Canada’s provinces. The product manager seeks to increase promotion efforts in those areas where the product is not performing as hoped; the group product manager believes the company should evenly allocate its marketing funds regardless of business results. The purpose here is to identify and assess some of the alternatives available to the company. Bibliography lists 3 sources.
Filename: KSmktgSoapCan.rtf
Marketing Gucci; Existing and Potential Future Practices
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This 10 page paper is written in two parts. The first part examines the past and current marketing practices of Gucci and how the marketing strategy was determined and implemented. The second part of the paper looks at what marketing strategies and practices that may be adopted in the future by considering the target market and how the company can be presented to this market. The bibliography cites 15 sources.
Filename: TEmkgucci.rtf
Marketing Gurus: Cluetrain
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A 5 page paper which discusses a very new perspective aimed at business marketing, presented by a Webpage titled 'Cluetrain.' This is a Webpage that was essentially designed by some relatively new marketing gurus who state that the Internet is the wave of now, not the future. Old methods of marketing must essentially fall to the wayside if marketing is to make the most of the potential of the Internet. Bibliography lists 4 sources.
Filename: RAmrguru.wps
Marketing Hair-Straightening Products
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A 5 page paper discussing approaches to
marketing an "old" product in a new environment. Conventional wisdom dictates that
organizations seek out new products with new applicabilities, that "old" products are no longer
relevant to the market, but the fact remains that consumers use these "old" products daily. The
paper recommends that the company adopt an approach borrowed from pharmaceutical
companies, advertising to drive potential customers to a dedicated website from which the
company can learn more about those with some interest in the product. It can then alter its print
advertising and other marketing efforts to incorporate the knowledge gained from these
individuals. Bibliography lists 4 sources.
Filename: KSmktgPerm.wps
Marketing Harry Potter
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This 8 page paper considers how the first Harry Potter film was marketed, the challenges that had to be overcome and the way in which the marketing has supported a long lifecycle and escaped the image of commercialisation. The bibliography cites 11 sources.
Filename: TEharryp.rtf
Marketing Hi-Tech Products and Services
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This 12 page paper answers 6 questions concern the marketing of high tech products and services. The first considers how customers may migrate to a new product assessing a new disc printer as an example new product. The second question looks at the sale of the ‘know how’ or the ‘proof of concept’ what they are, how they differ and the way that ‘proof of concept’ may apply to derivative sales. The paper then discusses the need to match market research with the different types of innovation, the purpose of emphatic design, the product mix and co marketing and finally considers what technology that may challenge current cultural barriers may be seen as more popular in the future. The bibliography cites 3 sources.
Filename: TEhitechm.rtf
Marketing Hilton Hotels
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A 6 page paper discussing the marketing climate for the global chain. The chain set out to change their image a decade ago, and they did each component perfectly in keeping the best and discarding the worn and shabby. But at Hilton, image is not only a shell of a picture but a reflection of the true nature of the enterprise and serves as an indicator of what the company is and what the traveler can expect. Surprises are not always welcome in traveling, and Hilton ensures that all the surprises are good ones. Bibliography lists 12 sources.
Filename: Hiltonds.wps
Marketing Home Health Care
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A 5 page paper discussing the growth in demand for
home health care services and the effects of the continuing labor shortage for such service.
The paper reports on an interview with a local marketer of home health services and a visit
to a facility within the community where information on home health service is available.
The most trying aspect of finding a home health provider from the customer's standpoint
still is affordability and third-party payer's willingness to contribute to the expense.
Bibliography lists 7 sources.
Filename: KShlthCareMkt.wps
MARKETING HOME HEALTH CARE SERVICES
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This 3-page paper covers some suggestions when it comes to marketing of home health care medical services to the population. Bibliography lists 4 sources.
Filename: MTmahohe.rtf
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