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Papers On Business - Management
Page 518 of 920
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Marketing Ever Ready Batteries
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A 21 page paper discussing factors that can
enable Ever Ready to regain its leading market share. Ever Ready was the leading battery
brand in the UK in the years before high-drain appliances and gadgets proliferated. Now
that batteries are required for more than flashlights and portable radios, the company has
lost market share as well as market position to another competitor. The purpose here is to
examine strategy, competitive advantage and current conditions in order to arrive at a long
term marketing strategy. Bibliography lists 18 sources.
Filename: KSmktgBatteries.wps
Marketing Failure: Webvan
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A 6 page paper providing an "autopsy" of the failure of Webvan, an Internet-based grocery shopping and delivery service. Webvan was a great concept that busy people could greatly appreciate. Operation would be difficult with today's fuel costs, but still could be possible. Webvan's greatest legacy may be its testimony to the need for sound and astute management in any company of any type. Bibliography lists 4 sources.
Filename: KSwebvMktFail.rtf
Marketing Farmers Insurance
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A 5 page paper discussing Farmers’ segmentation of its auto insurance line. The company offers several types of insurance but focuses on those auto insurance customers who pay their premiums yet rarely if ever file a claim. The company can practice narrow and highly targeted segmentation in its auto insurance business while approaching its other businesses in more traditional ways, building for a time in the future that it can then microsegment another line of insurance products. Bibliography lists 5 sources.
Filename: KSmktgFarmIns.rtf
Marketing Fast Moving Consumer Goods
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A 6 page paper discussing a cereal producer's need to conduct market research to determine consumers' current feelings about the producer's products. The information provided by the company's active consumers can inform the use of promotions and their effectiveness in influencing consumers to buy Shannon Foods' cereal brand. The company needs to ask the consumer rather than relying on assumptions about consumers that may or may not be valid. Consumer answers to questions such as those above can provide the basis for other assumptions grounded in consumers' current views. Includes a questionnaire. Bibliography lists 11 sources.
Filename: KSmktgFMCG.rtf
Marketing for a Ferry Company
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This 6 page paper looks at marketing issues for a ferry company in the British Virgin Islands. The paper starts by considering how marketing principles and market research can help the firm, the use of planning techniques to add value to the plans and how a plan can be developed and monitored. The bibliography cites 4 sources.
Filename: TEferrym.rtf
Marketing for an Individual Church
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This 7 page report discusses developing a
marketing plan for a particular church and the fact that such an effort requires many of the
same awarenesses and insights as marketing other membership- and participation-based
organizations such as fitness clubs, college programs, even support for charities and
service organizations. The overall objective of “St. X’s” integrative marketing plan is to
increase the church’s “professing membership.” This goal has been clearly stated and the
means through which the church leaders plan to meet that goal have been outlined.
Bibliography lists 6 sources.
Filename: BWchurch.rtf
MARKETING FOR HOSPITALITY
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This 5-page paper focuses on the need for marketing in the hospitality industry. The paper discusses marketing beyond the idea of promotion or clever gimmicks, moving on to the idea of actually finding what the customer wants and fufilling those needs. Bibliography lists 2 sources.
Filename: MTmarhos.rtf
Marketing for Massage Oil in the UAE
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This 5 page paper outlines a plan for a company selling massage oil in the United Arab Eremites. The plan outlines 5 years growing the company to a 5% market share in the first year and achieving a 30% market share by the end of the period. The paper outlines the placement and promotions for each year alone with budgets and how the plan can be monitored and controlled. The bibliography cites 3 sources.
Filename: TEmoilUAE.rtf
Marketing for Small Business and “Uncle Bob”
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This 5 page report
is written as a letter to an uncle who owns a small manufacturing
enterprise that makes motors for domestic appliances. “Uncle
Bob” has said that he thinks marketing concepts and theories are
just “mumbo-jumbo.” This report highlights key marketing
concepts that are particularly important for a small business
such as Uncle Bob’s. Bibliography lists 5 sources.
Filename: BWmumbo.wps
Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.
Filename: TEairresea.rtf
Marketing for the Internet Business
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This 5 page paper focuses on Monster.com as an example of an e-business and looks at a variety of marketing schemes. ACNielsen, SRI and Cyber Dialogue are noted as companies that help businesses gain access to marketing information and techniques. Bibliography lists 6 sources.
Filename: SA242net.rtf
Marketing for the Not-for-profit Organization
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This 5 page paper evaluates a case study on The United Way and the bad publicity it received when one executive took advantage of the organization. Remedies to resolve the marketing problem are presented. The concept of marketing mix and the nonprofit corporation are explored. Bibliography lists 5 sources.
Filename: SA211mkt.rtf
Marketing Foster's Lager
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9 pages. This paper will analyze the
strategies to be taken by Foster's Lager in regards to their SWOT
(strengths, weaknesses, opportunities, threats) analysis and a
PEST (political, economical, sociocultural and technological)
analysis. By looking closely at these internal and external
factors, this company can be carefully reviewed and a strategy
planned which could serve to better augment their current
performance. Bibliography lists 10 sources.
Filename: JGAfostr.wps
Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf
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