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Papers On Business - Management
Page 517 of 920
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Marketing Decisions; Nike
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This 5 page paper considers the decisions that may need to be made by a market leader. The paper looks at Nike and the decision to use standardised marketing in the management of the brand image and how this may have resulted from the use of information gained from secondary sources. The bibliography cites 6 sources.
Filename: TEnikemk.rtf
Marketing Dell Computers in Northern Africa
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A 5 page paper discussing how
and why Dell Computer should want to market its computer products in Morocco. The PC
industry is in decline and all the leading competitors have been looking at adding other products,
but not all the world's nations yet have enough computers. Morocco still has areas that have no
electricity or telecommunications, but its cities are modern and the younger people have great
interest in technology. Morocco offers a politically stable environment and an openness to
business lacking in many other African nations, making it an attractive location. Bibliography lists
23 sources.
Filename: KSmktgDellAfrica.wps
Marketing Directions at Brown-Forman
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A 13 page paper examining the current position of the producer of Jack Daniels whiskey. Founded in 1870 to produce and market high-quality whisky to be used for "medicinal purposes," today's Brown-Forman Corporation produces some of America's oldest and best-known bourbons along with the wine products of several distinct vintners. Reflecting its focus on the finer things of life, the company also owns and markets Lennox china; Dansk tableware; Gorham silver and crystal; Hartmann luggage; and Kirk Stieff pewter. The purpose here is to review Brown-Forman's rich history; examine its current marketing practices and interests; and suggest possible future directions for this old Kentucky company. Bibliography lists 7 sources in 24 endnotes.
Filename: KSmktgBrownF.rtf
Marketing Directions at The Gap, Inc.
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A 16 page paper discussing the drift that has
occurred at Gap during the first half of 2000. Gap has allowed its focus to shift away from
the customer and fully on the company. The focus needs to be more on the customer,
letting her direct company performance. If Gap will pay attention to its customers, they will
let management know what they want to see in the stores and online, and management will
no longer need to wonder just what it will do with unsold jeans and khakis. Expectations
have exceeded realities, a situation less likely to arise in that company truly listening to its
customers. Bibliography lists 13 sources.
Filename: KSGapPos.wps
MARKETING DIRECTOR JOB AND EMPLOYEE INCENTIVES
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This 5-page paper explores the tasks and duty of a marketing director and discusses appropriate rewards, compensation and goal-setting for the position. Bibliography lists 3 sources.
Filename: MTmarkince.rtf
Marketing Discussion Questions and Article Reviews
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A 13 page paper answering two discussion questions addressing the marketing mix in three pages and reviewing eight marketing articles in the other 10 pages. One article is from 1998; the remaining articles are from 2001-2003. Bibliography lists 12 sources.
Filename: KSmktgArtRev.rtf
Marketing Disposable Diapers in Turkey
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A 5 page paper discussing approaches to marketing American disposable diapers in Turkey. Disposable diapers already are available in Turkey and have been for some time, so marketers of the new product will not be introducing a foreign concept. Likely marketing messages will need to focus on heightened hygiene rather than on mothers' convenience. Muslim women are unlikely to purchase products that can be described as convenience items in the absence of other, very good reasons to purchase the product. Marketers will need to focus on the products' benefits for the child who will be wearing them. Bibliography lists 9 sources.
Filename: KSmktgDiapTurk05.rtf
Marketing Dog Food; A Integrated Communication
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Strategy This 10 page paper considers how to build an integrated communication strategy for a brand. The writer does this by looking at Pedigree’s Cesar brand of dog food in conjunction with the five communication effects and the 4 P’s. The bibliography cites 10 sources.
Filename: TEdogfd2.rtf
Marketing Domino's Pizza
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An 8 page paper discussing qualities that sets Domino's marketing efforts apart from those of the other two of the 'big three,' which includes Pizza Hut and Little Caesar's. Domino's looks for—and finds—creative means through which to boost their business while other established competitors and newcomers bicker among themselves. The company appears to be determined to offer the best service and best product possible, but appears to be equally as determined to present themselves as just a measure above their competition. The Domino's difference, however, is that they let their customers arrive at that conclusion for themselves. Bibliography lists 13 sources.
Filename: Dominos.wps
Marketing Efforts at Public Broadcasting Service
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An 8 page paper discussing PBS' courtship of corporate sponsors and individual contributors. Public broadcasting is not unique to the US;
several European countries and Australia also support similar services but the US version is the only one not totally supported by the government. The paper discusses aspects of PBS' marketing and why sponsorship is attractive to corporate entities. It provides a means by which they can
claim corporate social responsibility while simultaneously reaching the typical viewer who is older, female, with above-average income and education, and rarely watches commercial
channels. Bibliography lists 6 sources.
Filename: KS-PBS.wps
Marketing EMI Music in the Digital Age
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EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.
Filename: TEEMImusic.rtf
Marketing Environment – Pharmaceutical Industry
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A 5 page paper. When developing marketing plans, companies must consider the marketing environment. There are six categories in the environment. These are identified and two are selected as focal points for this essay. Specifically, Social and cultural forces/consumer behavior and Competition are explained and discussed as they impact the pharmaceutical industry. The industry is described as one that is fiercely competitive. How these forces are related to this industry is explained. Bibliography lists 9 sources.
Filename: PGmkten.rtf
Marketing Environmental Analysis for the Development of the Tablet PC
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This 5 page paper considers the environmental conditions that were present to help drive the development of the Toshiba Tablet PC from marketing perceptive, looking at the human, social, technological and general market conditions. The bibliography cites 4 sources.
Filename: TEtabletPC.rtf
Marketing Ethics and Public Policy
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This 10-page paper discusses marketing ethics and marketing theories, particularly the contingency theory, which helps marketers analyze the complex and ever-changing conditions of the marketplace. It also defines needs and wants, and briefly discusses public policy in regard to consumerism. Bibliography lists 8 sources.
Filename: HVMarket.rtf
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