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Papers On Business - Management
Page 515 of 920
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Marketing China Tea House
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A 4 page paper assessing growth alternatives available to a tea retailer. China Tea House (CTH) has grown rapidly in the single year of its existence. Beginning in London, the company now has 25 locations throughout the United Kingdom. The paper examines promotion, franchising and CTH’s marketing mix. No sources listed.
Filename: KSmktgChinaTeaH.rtf
Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics
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This 4 page paper looks at the way the brand Coca Cola is marketed in the US and internationally identifying factors which influence the approaches adopted by the firm. The paper then considers the way technology impacts on the marketing and the role of social responsibility and ethics in the marketing of Coca Cola. The bibliography cites 5 sources.
Filename: TEcokeintermark.rtf
Marketing Coca-Cola's "Georgia" Coffee Drink
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A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The paper provides market analysis including characteristics of purchasers; industry and competitor assessment; and marketing strategy. It concludes that Georgia holds promise for bringing older consumers back to Coca-Cola without imposing any age stigma on either the company or its products. Bibliography lists 7 sources.
Filename: KSmkrgPlCokGeo.rtf
Marketing Communication Plan for Launching a Hair Gel
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This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally applied to any new product. Starting with the marketing communication objective the process, the strategies and tactics for delivering the message including the use of television, magazine and in store promotions. Te paper then considers budgeting and methods of evaluating the marketing. The bibliography cites 5 sources.
Filename: TEgellaunch.rtf
Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand
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For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three brands; Coca-cola, Pepsi and Sainsbury’s own brand to assess the way that they are marketing assessing the way that communications are used and their effectiveness in reaching their target market. The paper focuses on the marketing communication in the UK. The bibliography cites 6 sources.
Filename: TECPsain.rtf
MARKETING COMMUNICATIONS AND CUSTOMER SERVICE FOR GAP
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This paper list things to consider in formulating a marketing communications and customer service plan for a clothing retail store such as The Gap.
Filename: MTmcplan.rtf
Marketing Communications and the Selling of Financial Services
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Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page paper considers the role of communications in marketing financial services and looks at how a financial services company can gain a competitive advantage. The bibliography cites 8 sources.
Filename: TEfinancals.rtf
MARKETING COMMUNICATIONS AND VIRGIN ATLANTIC
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When Virgin Atlantic was founded in 1984, it was little more than a commuter airline "puddle jumping" throughout Europe. Today, it is an airline that fights regular battles with British Airways, while promoting its "upper class" service. This paper explores how, exactly, Virgin Atlantic communicates its image to the flying public. Bibliography lists 3 sources.
Filename: MTvirgin.rtf
Marketing Communications at Johnson & Johnson
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A 16 page paper discussing how Johnson & Johnson might improve marketing communications. The company has weathered several complaints and lawsuits regarding marketing claims from the early years of the new century and by 2005 focuses on positive marketing including "America's Nurses: They Dare to Care" and "Having a Baby Changes Everything" campaigns along with the "Johnson & Johnson Spotlight Presentation(sm) series" of family-oriented television programming sponsorship serve to promote J&J in a positive light. Bibliography lists 25 sources.
Filename: KSmktgCommJ-J.rtf
Marketing Communications for Cadbury's Drinking Chocolate
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A 10 page paper providing a year's marketing communications plan for a current hot beverage product being sold in the UK market. The plan focuses on preteens and young teens (tweens) and young families. Bibliography lists 10 sources.
Filename: KSmktgComProd.rtf
Marketing Communications in the Private and Public Sectors; Providing Goods and Services
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A 10 page paper discussing the role of marketing in the public and private sectors; the 4 Ps; differences in marketing goods and services; and the value of market research. Neither of the four Ps can stand alone in contributing to the success of a product or service, at least not on a long-term basis. Each, however, can contribute to the success of the product or service (Joseph, 2001). Those offering any good or service to the public need to ensure that the product remains relevant to the consumer. Market research, public relations and marketing communications fill roles in achieving that end. Bibliography lists 11 sources.
Filename: KSmktgCommPubPri.rtf
Marketing Communications; The Soft Drinks Market
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This 5 page paper is written in two parts. The first part of the paper looks at how companies create loyalty. Using Pepsi and an example, the paper looks at the marketing background, target audience, advertising and communications models using a mix of primary and secondary research to demonstrate the reasons why people form attachments to some brands. The second part of the paper looks at the Snapple brand and considers how the brand could be re-launched the way the marketing and communication could take place. The bibliography cites 5 sources.
Filename: TEsnappleA.rtf
Marketing Compaq in the Global Market
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A 21-page paper discussing strategies for Compaq to target potential home computer users in economies that are nearly developed, but have not yet attained fully developed standing. Compaq's retail opportunities have
been eroded in the US by the commoditization of the PC, but computers are much newer in many parts of the world. The company does not face an opportunity to repeat its
astounding periods of growth as in the early years by entering into these new markets, but it does have opportunity to greatly increase revenues and extending the life of its current
products. Bibliography lists 19 sources.
Filename: KScomqMktg.wps
Marketing Computer Hardware in Germany
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This 10 page report discusses marketing of computer hardware in Germany. Prices in Germany have been low, due to the fact that the market has a great deal of competition, with small local suppliers playing a role in this market. Computer 'supermarkets' have also had a great deal of success in selling personal computers inexpensively in Germany. However, numerous factors such as import/export regulations, the overall economy situation of Germany, exchange rate risk, transportation and other factors that have an impact on marketing and distribution are discussed. Bibliography lists 13 sources.
Filename: BWgermPC.rtf
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