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Papers On Business - Management
Page 514 of 920
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Marketing CasaComputer in Morocco
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A 27 page paper presenting a plan for marketing
US-made computers in Morocco. The Moroccan market appears to be a favorable one for
the company to enter. It is growing dynamically, and the government is committed to
supporting that dynamic growth rather than discourage it through antiquated perspectives
as is so common among other developing economies. The country is politically stable and
modernized its banking, tax and corporate laws nearly a decade ago. The paper discusses
marketing and product issues in detail including even such items as container labeling
requirements for customs. Distribution is discussed in depth, including shipping options
both to and within Morocco. The paper includes a profit and loss statement for the first and
fifth year, and an appendix with graphic economic indicators. Bibliography lists 17 sources.
Filename: KSMorocco.wps
Marketing Case Study Analysis
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This 5 page paper examines a case study submitted by a student regarding a company that makes lawn products. A SWOT analysis is included. Marketing mix is discussed. Bibliography lists 3 sources.
Filename: SA435mix.rtf
Marketing Case Study For A Chemical Company
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This 11 page paper provides an analysis of a case study provided by a student. The case is outlined and various scenarios are evaluated. A marketing plan is recommended. Bibliography lists 4 sources.
Filename: SA201mkt.rtf
Marketing Case Study: Bonsize Plant Hormone
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5 pages. This is a marketing case study for the introduction of a new plant product. Bonsize Plant Hormone makes virtually any plant into a miniature Bonsai style plant. For instance, used on young rose bushes they will over time become smaller and more compact without losing their health and vigor. They will eventually wind up being approximately 8 to 12 inches tall fully mature, with fully formed flowers and leaves just like a regular size rosebush. This paper will show how a product such as this would be marketed to the public.
Filename: JAplant2.rtf
Marketing Case Study: Comparison between Wawa and Sheetz retail gasoline chain stores
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This 5 page paper compares and contrasts these retail stores in the Northeast. Additionally, other competitive forces are discussed. Recommendations are made. Bibliography lists 6 sources.
Filename: SA212gas.rtf
Marketing Case Study: Environmental Sensitive Growth Fund
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This 7 page paper provides an analysis of market segments in creating a plan to sell a particular growth fund. Various concepts concerning segmentation are explored and a comprehensive plan is proposed. Drawbacks of the proposal are also mentioned. Bibliography lists 3 sources.
Filename: SA131ESG.rtf
Marketing Case Study: Riley's
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This 5 page paper derives the case study from information submitted by a student. The case involves Riley's appliance store and a marketing plan designed by Trone Advertising. No bibliography.
Filename: SA246R.rtf
Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range
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This 20 page paper is based on a case study supplied by the student. Using marketing and related theories the writer examines the position and source of the difficulties of S&S skincare products and critiques the existing marketing approach. Issues discussed include the segmentation of the market, identification of the target, positioning, influencing the purchase process as well as differentiation and branding. The bibliography cites 10 sources.
Filename: TESSskin.rtf
Marketing Case: Autobytel
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6 pages in length. Autobytel.com is in the unique
industry position of being one of the first to innovate selling automobiles
over the internet. Within the last few years, however, the industry has seen
more and more competition enter the market with the same type strategy.
Autobytel is in the position at this point of having to come up with a new
marketing strategy in order to keep them at the forefront of the competition.
This paper will address this issue and how Autobytel might address this
marketing concern. Bibliography lists 7 sources.
Filename: JGAeccar.wps
Marketing Cellular Phones in Poland
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A 12 page paper analyzing the feasibility of marketing cell phones in Poland. The writer explores the various cultural and economic factors that point to the success of this venture. Bibliography lists 12 sources.
Filename: Polefone.wps
Marketing Cellular Telephones in Bolivia
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A 16 page paper discussing moving ahead with cellular service in a nation that does not yet have full standard telephone coverage.
Bolivia is not yet at a point that a cellular provider will instantly profit from investment in
the country, but it is committed to building the economy to a sustainable level that will
allow the country to join with South America's other prosperous nations. The cellular
provider first entering Bolivia will have decided competitive advantage over all those that
are sure to follow. Bibliography lists 8 sources in 17 footnotes.
Filename: KSBoliviaCell.wps
Marketing Challenges and Aluminum Bats
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This 7 page report discusses the
controversy regarding aluminum versus wood in baseball bats and decreasing the
maximum allowable diameter - increasing the weight of the bat . . . who knew there could
be so many issues related to baseball bats!? And who knew these issues could be the basis
for lawsuits, heated debate, and endless discussion in the sports magazines and between
baseball “analysts.” As a result, marketers face enormous challenges but they also have
remarkable opportunities. Bibliography lists 7 sources.
Filename: BWalubat.rtf
Marketing Changes for KFC
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This 3 page paper reviews an article about Kentucky Fried Chicken that appears in a 2005 issue of Advertising Age. KFC's strategies are explored. No additional sources cited.
Filename: SA519KFC.rtf
Marketing Channels: Online Education
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A 5 page paper discussing channel change in higher education. Distance learning in whatever medium is not a new idea, but has been practiced since the turn of the last century. The old correspondence school has gained new life with the advent of the Internet, leading many schools to reevaluate their marketing plans. Online offerings increased 72 percent between 1998 and 2000, and growth continues. Bibliography lists 3 sources.
Filename: KSmktgOnlinEdu.rtf
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