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Papers On Business - Management
Page 510 of 920
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Marketing and Business Philosophy of Merck & Co., Inc.
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14 pages in length. Very few companies today can make the claim of being literally centuries old, but one that can is Merck & Company. Merck, along with the other of the world's large pharmaceutical manufacturers, recently have taken their promotion directly to potential patients as well as to the hospitals and physicians who are able to prescribe their use. Merck and others have begun quoting quantity prices to the largest of the country's HMOs, something that only a few years ago was never considered. The purpose here is to discover Merck's promotion and pricing policies, and the underlying reasons for those policies. Bibliography lists more than a dozen sources.
Filename: Merck.wps
Marketing and Health Care
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This 4 page paper looks at television ads and other marketing of health care products. The paper argues that they are more negative than positive. Specific examples are provided. Bibliography list 3 sources.
Filename: SA840mkt.rtf
MARKETING AND ITS IMPACT ON SOCIETY
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This 3-page paper focuses on ethics and society when it comes to marketing. Bibliography lists 1 source.
Filename: MTmarksoci.rtf
Marketing and Management at Rexall Sundown
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An 8 page paper discussing Rexall's current growth and outlook for the future. Rexall Sundown is a leader in nutritional supplements, and is positioned to take full advantage of the growth expected in the category that already has seen great increase. The company's management is cautious but not too much so, resulting in steady growth in keeping with its stated mission and vision. Bibliography lists 8 sources.
Filename: KSRexall.wps
Marketing and Personal Sales Questions
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A 7 page paper answering two questions: (1) Distinguish between a marketing strategy, a marketing plan, and a marketing program; and (2) "How would our economy operate if personal sales-people were outlawed? Could the economy work? " Bibliography lists 4 sources.
Filename: KSmktgandSales.rtf
Marketing and Sales Plan for a New Product
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This 6 page paper puts the student in the position of a consultant where they have been asked to develop sales and marketing plan for a new product. The paper show the use of the 4 P's model that uses product, price, placement and promotion as the foundation to develop the marketing plan. The example product is sweet pasta, but the same process could be used for any product. The bibliography cites 4 sources.
Filename: TEsweetp.rtf
Marketing and Strategy Discussion Questions
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A 6 page paper answering 4 discussion questions, 2 in marketing and 2 in strategy, each at the Master's level. The questions address mass marketing, individual purchase decisions and environmental effects on long-range planning in home health care. Bibliography lists 4 sources.
Filename: KSmktgDQs.rtf
Marketing and The Importance of the Decision-Making Process
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This 3 page paper supports the idea that gathering information on target market consumer decision-making is essential to the formulation of a marketing strategy. Bibliography lists 2 sources.
Filename: SA841mkt.rtf
Marketing and the Need for Resources
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This 3 page paper considers a market opportunity and need for any marketing potential to be consider in terms of the available resources. The paper used the IT support services in Asia as an example. The bibliography cites 4 sources.
Filename: TEresmkt.rtf
Marketing and The Tobacco Wars
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This 5 page paper provides an overview of the battle fought in courts and in the media. A case study presented by a student is used, but other sources back up points made. Bibliography lists 8 sources.
Filename: SA215cig.rtf
Marketing And The Wall Street Journal
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5 pages in length. Targeting specific markets is a critical component to establishing a secure consumer base; however, it is becoming more and more difficult to define the ever-blurring line of clear-cut barriers within Internet marketing. Brian O'Donnell's approach illustrates just how gender, race, income, age, lifestyle and usage are no longer presented in rigid, easily defined components; rather, these demographic elements are in a constant state of change. Because of this perpetual fluctuation, Internet marketing focus must remain ever pliable. Bibliography lists 1 source.
Filename: TLC_WSJ.rtf
MARKETING ARCHITECTURE
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This 6-page paper covers marketing and how it pertains to the architectural industry. Topics covered include what, exactly marketing is, definitions of proactive and reactive marketing, and tactics architects need to use for marketing their services. Bibliography lists 5 sources.
Filename: MTmararc.rtf
Marketing Article Analysis
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This 3 page paper analyzes and article about marketing, and gives a reaction to it. Bibliography lists 2 sources.
Filename: HVMktArt.rtf
Marketing Article Analysis
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This 3 page paper examines a 2005 article appearing in Advertising Age. The article concerns fast food marketing and product development with a focus on Subway. No additional sources cited.
Filename: SA523mkt.rtf
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