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Papers On Business - Management
Page 508 of 920
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Marketing A New Private Investigation Business
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A 7 page paper on starting a PI business. The papers main focus is on how the marketing mix's four major parts: price, promotion, product, and distribution are applied to starting a private investigation business.
Filename: Privinv.wps
Marketing a New Product
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5 pages in length. The focus of this
paper is to determine the marketing of a new product,
specifically, who the target audience will be, the customer
needs, a description of the company and the product and needs
this product will fulfill. The new product we are introducing is
a healthy drink called Juice Bomb Fruit Drink. Because the
health food industry operates much the same as any other large
corporation with regard to bottom lines and profit margins, it is
essential that it pay attention to these indicators of consumer
buying as new products are being marketed. Bibliography lists 4
sources.
Filename: JGAprodp.wps
Marketing a New Product
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This 5 page paper looks at the way in which a new product may be marketed. The writer considers the way a target market may be defined in terms of customers and then how pricing, promotion and placement may occur. This is demonstrated by the use of an example, a watch. The bibliography cites 4 sources.
Filename: TEwatch1.wps
Marketing a New Product Using a Marketing Audit
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This 12 page paper consider how a new product may be launched and uses a marketing audit to determine what and how the product will be dealt with. The example used is a new vegetarian alterative for McDonald’s. The bibliography cites 15 sources.
Filename: TEmrkaud.rtf
Marketing a New Smart Car
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10This 10 page paper considers how a new car could be launched to compete with the current 'Smart Car'. The paper looks at the way a new company would approach brand and brand positioning. Define the target market and determines the way the market should be approached. The paper then suggests a campaign for the launch and for the maintenance marketing following the launch. The bibliography cites 6 sources.
Filename: TEsmarcar.rtf
Marketing A Product in Japan
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A 15 page paper in memo form exploring the ideas of product introduction in terms of fictitious product, banking, currency, expansion, international mobility, economics, price and wages, transportation, legal issues, obstacles, and cultural policies. Bibliography lists 11 sources.
Filename: Japmark.wps
Marketing a Small Business on the Internet
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This 9 page paper considers the benefits of marketing a small business on the Internet. This paper assesses how technology has broadened the home based business market in the past 10 years and how this has influenced the ability to manage control in marketing. Bibliography lists 9 sources.
Filename: MHMarksm.wps
Marketing a Small Hotel
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This 5 page is a marketing plan for a small seaside family run bed and breakfast. The paper is written in report format, which looks at the hotel and the location competition, the target market and the develops a potential marketing plan. The bibliography cites 8 sources.
Filename: TEhotelmar1.rtf
Marketing a Small Up Market Hotel
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This 5 page develops the outline for a marketing plan for a 30 bedroom hotel in Scotland that has good levels of convention business but a low level of leisure visitors or tourists. The paper shows, how, by building n the exiting competences and the local attractions the company may be able to develop a new complimentary market. The bibliography cites 8 sources.
Filename: TEhotelmar.rtf
Marketing A Store Similar to Marks and Spencer
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Marks and Spencer have made many mistakes when it comes to marketing. This 9 page paper considers the lessons a similar company can learn from the position of Marks ands Spencer’s in the 1990’s and how they firstly failed to notice the disappearance of their target market and then managed to alienate the very market they were trying to attract. Using this, the paper considers how a healthier approach to marketing may be adopted. The bibliography cites 15 sources.
Filename: TEmktmarks.rtf
Marketing a Travel Agency
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This 7 page paper looks at a business where sales are dropping and consider why, and how, they should carry out market research to identify who their customers are, what opportunities exist and how to use them to increase business. The paper then outlines marketing strategies that use this information.
Filename: TEtravag.rtf
Marketing a Voluntary Group
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This 12 page paper considers the scenario of a youth band that has the aim of touring the United States. The paper considers how information may be extracted from surveys to assess potential locations for both target audiences and potential sponsors. The paper then considers how the data may be analysed, how the contacts should be made and methods of marketing. The paper also considers the potential problems with the use of secondary data and consider how further research may be undertaken. The bibliography cites 6 sources.
Filename: TEmarvol.rtf
Marketing a Wireless Router
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An 18 page paper addressing marketing considerations for a Cisco wireless router. The paper provides a market analysis; company analysis; value proposition; and marketing strategies. Includes an outline and executive summary. Bibliography lists 11 sources.
Filename: KSmktgRoutr.rtf
Marketing a Youth Film
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This 3 page paper provides an overview of the marketing of a youth film. Bibliography lists 2 sources.
Filename: MHYouFil.rtf
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