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Papers On Business - Management
Page 507 of 920
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Marketing a Basketball Center
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This 14 page paper looks at how a club offering facilities to play basketball in the UK can increase membership and profit The paper is a marketing plan, looking at the external and internal environment, the target market and the development of a marketing strategy and plan. The bibliography cites 10 sources.
Filename: TEbasket.rtf
Marketing A Combined Bricks and Mortar and Ecommerce Company
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This 7 page paper chooses a specific organization and discusses their incorporation of e-marketing strategies within the
overall marketing plan as well as looking at how segmentation and positioning strategies are affecting the marketing and media mix. The paper also makes use of a SWOT analysis. The company chosen is Barnes and Noble. The bibliography cites 6 sources.
Filename: TEbarnesn.rtf
Marketing a Commodity; Coffee
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This 3 page paper looks at the issues which need to be considered when marketing a commodity. Using coffee as an example the paper uses the 4 P's of product, price, placement and promotion to discuss the approaches which can and should be used when marketing any commodity. The bibliography cites 3 sources.
Filename: TEcoffee.rtf
Marketing a Community Bank
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This 13 page paper considers how to develop a marketing plan for a community bank. The paper begins with a market analysis and then develops an original marketing campaign using television, radio, the press and direct mail. The bibliography cites 10 sources.
Filename: TEbankmt.rtf
Marketing a Consulting Business
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7 pages. This case study is about a consulting agency that is a viable partner for business to business web-based companies. The intent herein is to market this consulting service to applicable target markets. By thoroughly explaining the uses of services and how it can affect web-based companies, we will determine just what the ideal target market will be for this service. Ours will be a business to business enterprise. By examining the consulting agency and determining which business can most benefit and at the same time that are in the greatest need of it, we will be most efficient in our efforts. We will determine whom to market to, how to market the services, and what our realistic expectations can be. Bibliography lists 5 sources.
Filename: JGAhally.rtf
Marketing A Fictitious Product / Plan
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A 16 page marketing plan for a fictitious product : an "all-in-one" toothpaste & mouthwash gel. The writer analyzes true statistics to evaluate the toothpaste & mouthwash industries individually, their markets, and whether this product will be successful. Product, pricing, promotion strategy, etc; are all presented as is a brief overview of how success will be continually measured and maintained. Bibliography lists 13 sources.
Filename: Tootmout.wps
Marketing A Health Business in Japan
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This 5 page paper considers how a company may enter the Japanese market. The writer considers the marketing mix after identifying the target audience and then looking at the most effective and economic way of reaching this market. The bibliography cites 6 sources.
Filename: TEjapmar.rtf
Marketing a Hospital
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This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers the way that marketing theory will be used to help identify and develop a plan, what marketing elements the plan should include and how the plan should be linked to the overall business plan. The paper looks at who the marketing plan will be developed it does not present a marketing plan. The bibliography cites 10 sources.
Filename: TEhospmar.rtf
Marketing a Hotel; A Change of Direction
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This 6 page paper considers a case study supplied by a student. The case is a hotel which has been bought by a couple with no experience in the leisure industry and the hotel has been neglected. The new purchasers have several ideas on strategies to follow and the paper gives advice on these strategies. These include the establishment of a high class restaurant, a family hotel, a pub, a disco and the utilisation of passing trade.
Filename: TEhotela.wps
Marketing a Local Business
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This 8 page paper consider how to market a local business. The writer uses the example of a local photography company. The competition is analysed and the 4 P’s; product, price, placement and promotion are all considered in order to develop an holistic and realistic marketing plan. The bibliography cites 5 sources.
Filename: TEphotmk.rtf
MARKETING A MICROBREWERY
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This 4-page paper focuses on some marketing strategies when it comes to setting up a microbrewery. Topics discussed include targeting a market, pricing strategies and product strategies. Bibliography lists 3 sources.
Filename: MTmarmic.rtf
Marketing a New Course
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This 8 page paper looks at the way a collage or university may market a new course to the existing students with close attention paid to the communication mix and the way that the marketing objectives are determined. The example used is a course to teach research skills. The bibliography cites 6 sources.
Filename: TEunicors.rtf
Marketing a New Hair Gel
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This 9 page paper looks at the potential marketing of a new type of coloured hair gel. The paper starts by identifying the potential target market and then performs a SWOT analysis, looking at the strengths, weaknesses, opportunities and threats. The paper then identifies the potential marketing communications messages. These are the first three stages in Duncan’s Zero Based Planning Process. The bibliography cites 7 sources.
Filename: TEcolgel.rtf
Marketing a New Music Album
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A 7 page paper discussing approaches that a new
artist can consider in marketing an independently-produced music album. Self-promoting
recorded music formerly was a matter of gaining radio air time for it. The rationale was that
listeners would create demand, record companies would see the error of their ways and then
offer lucrative contracts. Times and conditions have changed, and the Internet offers a wealth
of opportunity. The paper discusses taking advantage of download sites in providing samples,
as well as promoting the artist locally with intent to drive would-be purchasers to appropriate
websites. The industry is changing, and in ways most advantageous to the new artist.
Bibliography lists 13 sources.
Filename: KSmktgMusic.wps
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