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Papers On Business - Management
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Loyalty in the Work Place
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This 5 page paper uses a thesis provided by a student which says that demonstrated loyalty is necessary in order to gain the trust of both superiors and subordinates. Loyalty in today's changing business world is also a part of the discussion. Bibliography lists 4 sources.
Filename: SA009Loy.rtf

Lucent Technologies
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This 8 page paper considers the position of Lucent Technologies Inc. The writer considers performance indicators such as profit and share price, the competive position and strategies and also conduct a SWOT analysis to consider the company’s strengths weaknesses, opportunities and threats. The bibliography cites 7 sources.
Filename: TElucent.rtf

Lucent Technologies (Stock Analysis)
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This 5 page paper looks at Lucent Technologies Inc. (LU) form an investor's point of view. A description of the company, inclusive of future plans, is provided. Financial data is analyzed and recommendations are made in light of industry trends. Bibliography lists 9 sources.
Filename: SA023LU.rtf

Lufthansa: Consequences of Poor Decisions
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A 13 page paper discussing a Thunderbird case (A07-99-0028) describing events and conditions surrounding Lufthansa's 1985 decision to purchase 20 Boeing 737s to be delivered in 1986. Chairman Heinz Ruhnau made some exceedingly poor decisions that had no basis in fact and then was called to account for them before the Board. Ruhnau believed that the all-time-high dollar would fall in the ensuing year and it did, but Ruhnau's belief was not based on fact. He chose to hedge half of Lufthansa's exposure in case he was wrong, but he chose the wrong instruments to use. Further, he ignored European Airbus, Boeing's primary competitor in passenger aircraft. The paper examines the facts of the case as well as the positions of both Ruhnau and Lufthansa's Board of Directors, concluding that the Board likely has no choice but to replace Ruhnau as Chairman. Bibliography lists 1 source.
Filename: KSLufthansa.wps

Luftman Text/More Chapter Summaries
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A 24 page research paper that refers to Jerry Luftman's 2004 text Managing the Information Technology Resource. The writer summarizes 8 chapters, with each chapter summary running 3 pages each. Chapters summarized are 3, 4, 5, 6, 11, 12, 13 and 14. No additional sources cited.
Filename: khluf314.rtf

Lutheran Refugee Services
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An 18 page paper. Lutheran Refugee Service is part of the Lutheran Family Service organization. This essay provides a brief historical overview, mission, vision and value statements, comments about human resource management, and a SWOT analysis of Lutheran Refugee Service with an emphasis on services in Nebraska. The paper also comments on leadership, fiscal management and responsibility, marketing, the impact of government and ethical and legal issues. Bibliography lists 19 sources.
Filename: PGlirsn9.rtf

Luxury Fashion Industry And Consumer Behavior
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A 50 page paper that provides a comprehensive report of the luxury fashion industry. There are several headings: Introduction, which offers comments about the luxury fashion industry in today's environment; the High/Luxury Fashion Industry, which discusses the competitive nature of the industry, the effects of 9/11 on companies, which house owns which other houses, the elements used in competition, changes in the operations, the impact of the consolidations on other aspects in the industry with examples; Self-concept and Ego Needs, which addresses the relationships between these characteristics and the purchase of luxury fashion products; Motivation as Related to Purchasing High Fashion products, which includes Maslow's hierarchy with examples of the types of businesses an individual would patronize at each level of need and also includes discussions of other motivations to purchase high fashion; Branding, Fashion Companies and Consumers; and Marketing & Media Impact on Fashion Industry and Consumers, a comprehensive discussion of the interrelationship between marketing communications. A focus is naturally on European designers but others are also mentioned in the text. Numerous specific examples are included. Far too many subtopics to mention in this abstract. 1 Graphic illustration is included. Bibliography lists 25 sources.
Filename: PGhifash.rtf

Luxury Hotel Management
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An 8 page paper that discusses a number of issues related to effectively managing a hotel. The writer reports research that described the best-managed hotels in the industry, including some of the practices that make them so successful. Research about the discrepancy between employees' perception of the effectiveness of their manager and the manager's perception. The practices of one upscale hotel are described. Bibliography lists 6 sources.
Filename: PGhotmg.rtf

Luxury Hotels/US v. France
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A 6 page research paper that compares the French and US markets for luxury hotels. The writer, using The Venetian hotel in Las Vegas, Nevada, and Maxim's in Paris, as examples, draws comparisons between the market environments of the two countries. Bibliography lists 5 sources.
Filename: khluxhot.wps

Luxury Products
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A 3 page research paper that asks the question: What differentiates a quality product from a luxury product? First of all to be a luxury product the quality of the product or service offered must be incomparable. However, to project the aura of luxury, a product must also be associated with class, exemplary customer service and also a tradition that associates that product in the public mind with a history of quality that corresponds with a perception of luxury. These qualities are exemplified by three diverse products, which, while being very different, all project the aura of luxury, quality and class. These products are Bordeaux wine, the Ritz-Carlton chain of hotels, and Waterford crystal. Bibliography lists 3 sources.
Filename: kh3lux.rtf

LVMH Group
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This 6 page paper looks at the LVMH group., owners of brand names such as Moet and Chandon, Hennessey and Louis Vuitton. The paper gives an overview of the company, performs a SWOT analysis to look at the strengths, weaknesses, opportunities and threats. The value chain of one of the products is then discussed and strategic options for the company as a whole are considered. The bibliography cites 5 sources.
Filename: TElvmh01.rtf

M&M’s Market Report
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This 4 page paper is a report looking that the chocolate confectionary brand M&M’s owned by Mars. The paper looks at the positioning of the brand and level of sales and targeting, placing this in the context of the chocolate confectionary market in the US. The bibliography cites 6 sources.
Filename: TEMMmarket.rtf

M6 Case Study
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This 22 page paper answers four questions regarding a case study supplied by the student. The first looks at why understanding cultre is important to consultants that want to promote inward investment in the area surrounding the M6. The second explains what is meant by Net Present Value (NPV), how it is calculated and the relevant of hurdle rates and weighted average cost of capital (WACC). The third question considered the importance of time to market and the last part pf the paper looks at how to change a company culture from low trust to high trust in order to gain commitment from the employees. The bibliography cites 13 sources.
Filename: TEM6case.rtf

M6 Questions
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This 20 page paper looks at four questions asked by the student regarding the building of the M6 toll road in the UK. The first question considers how roods such as this will benefit companies and help realised economies of scale. The second looks at how the road building could be funded and if the opinion that a higher level of borrowing rather than using equity may create more profit as the cost of the debt is lower than the cost of equity. The impact on the shareholders is considered. The third question considers how technology may be introduced to company where there is already resistance, looking at how change man be managed and employees motivates. The last part of the paper considers the impact of the road on stakeholders and the role of innovation. The bibliography cites 2 sources.
Filename: TEM6road.rtf


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