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Papers On Business - Management
Page 217 of 920
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Customer Relations Management
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This 5 page paper is an overview of CRM, defining what it is, how it can be of use and the variety of components that can be found within a CRM system. The bibliography cites 11 sources.
Filename: TECRelman.rtf
Customer Relations Management and Seven Unique Companies
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This
25 page report discusses six separate companies -- American
Airlines, First Union, HP, Amazon.com, HomeGrocer.com,
Dickssupermarkets.com, Webvan.com -- and their understanding,
implementation, and enhancement of Customer Relationship
Management or CRM efforts. Whether it is called customer
relationship management, CRM, or just good business practice
based on common sense, making customers central to immediate and
long-term business action is on the rapid rise. Leading-edge
companies the world over are recognizing that intimate,
one-to-one relationships with their customers are critical to
survival in our increasingly global and competitive marketplace.
Bibliography lists 14 sources.
Filename: BWcrm.wps
Customer Relations Problems at Costco
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This 12 page paper examines Costco. Recommendations are made to improve customer service. Research is provided to support the assumptions. Bibliography lists 11 sources.
Filename: SA806Cos.rtf
Customer Relationship Management
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This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
Filename: BWcrmlit.rtf
Customer Relationship Management – A literature Review
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The 5 page paper is a comprehensive literature review of customer relationship management. The paper examines what it is, how and when it can be used and factors that impact on effective implementation. The writer makes use of real cases to illustrate points raised. The bibliography cites 16 sources.
Filename: TEcustrm.rtf
Customer Relationship Management Marketing- Singapore
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A 14 page paper that provides an overview and explanation of customer relationship management marketing, a marketing approach that has gained increasing emphasis over the last fifteen years. The paper includes different definitions of customer relationship management (CRM), the steps and components of the approach, and a number of strategies to develop relationships with customers. The writer explains although there was to be a focus on Singapore, little has been written about relationship marketing in Singapore. Bibliography lists 10 sources.
Filename: PGcrmsn.rtf
Customer Relationship Management Technology
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This 28 page paper considers the technology of Customer Relationship Management (CRM), technology. The paper focuses on the software and technical ability of the systems rather than the business side. The bibliography cites 92 sources.
Filename: TEcrmtec.wps
Customer Relationship Management; Long Term Prospects
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This 14 page paper examines customer relationship management and critically analyse how the marketer can prevent the demise of customer relationship management in the future. Evaluating this with examples how to sustain the credibility of relationship marketing for the customer. The bibliography cites 15 sources.
Filename: TEcustrel.rtf
Customer Relationship Marketing
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This 11 page paper considers the role of relationship marketing, how it impacts on companies and their customers and the value it may create. The paper examines this in the context of financial services marketing. The bibliography cites 20 sources.
Filename: TErmarkt.rtf
Customer Retention and Maximization
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This 3 page paper uses F. Robert Dwyer’s book on business marketing as a starting point for a discussion of customer retention and maximization, and why they are important. Bibliography lists 2 sources.
Filename: HVCusRet.rtf
Customer Retention by Use of the Customer Corridor;
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This 15 page report style paper considers the use of the customer corridor in retaining and developing long term relationships between suppliers and their customers as well as attracting new customers. The paper is written in report format, heading were supplied buy the student. The paper concentrates on the example of Cadbury Schweppes, but may be equally applied to any other company in a commercial environment. The paper includes two flow carts and the bibliography cites 10 sources.
Filename: TEcusco2.wps
Customer Retention in a Competitive Environment
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This 8 page paper looks at the way in which the mapping of customer corridor can help in retaining and increasing satisfaction of customers. This includes an explanation of the way in which the tool can be used and the benefits it may provide. The bibliography cites 3 sources.
Filename: TEcuscor.wps
Customer Role, Satisfaction and Retention in Regards to the Dental Practice of Dr. Sandra M. Finch, D.M.D.
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This is a 5 page paper discussing various suggestions and opportunities for customer satisfaction and retention in a dental practice. Assessment of the information available on the web site of Dr. Sandra Finch, D.M.D (www.drfinch.com), provides the reader with a good outline of the services available in her dental practice in White Rock, British Columbia. The web page gives background, education and training information about Dr. Finch herself under “Meet the Doctor” as well as other customer services areas such as “About the Practice”, “New Patient Information”, “Cosmetic Dentistry”, “Testimonials” and an email contact address under “Contact Us”. The importance of the customer/patient is emphasized throughout the web site and the invitation is also extended to welcome new patients. However, in order to retain her current patients and attract new patients, various customer relations procedures could be introduced which would provide a unique edge over the competition. These practices could include increased advertising through other areas of the media, public speeches to local social groups, customer satisfaction surveys, setting up a referral network, larger access through the web page, guaranteed appointment times and extended hours among other suggestions.
Bibliography lists 6 sources.
Filename: TJFinch1.rtf
Customer Satisfaction Action Research
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A 15 page paper providing only the methodology and proposal sections of a larger paper addressing airport customer service. The methodology section discusses the nature of action research at length and includes brief discussions of the case study and survey methods of qualitative research that will be employed as well. Includes a table and 3 diagrams. Bibliography lists 11 sources.
Filename: KSresActCustSat.rtf
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